Knowledge Base

For more than 20 years, AM Navigator has been on the frontline of affiliate marketing education. Our Founder and CEO, Geno Prussakov, authored books and articles, recorded video courses and delivered nearly a hundred conference presentations around the globe.

Whether you are an advertiser, or an affiliate, we have something for you. Below you may find a categorized list of our own resources to consider (just a few of the ones we've made available):

Resources for Advertisers

Books

  • "A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants" (2007) - paperback | e-book
  • "Affiliate Program Management: An Hour a Day" (2011) - paperback | e-book | translated into Chinese and Russian

Online Guide

Blog Posts

  • There are ~1,500 of them on our blog here and make sure to use the Search function

Webinars

  • "Affiliate Marketing Best Practices for Advertisers" - download here
  • "Top Myths & Misconceptions About Affiliate Marketing" - listen here
  • "Tips & Tricks for Running Successful Holiday Promotions" - listen here

Video Courses

  • "Affiliate Marketing for Advertisers" (2016) - watch here
  • "Influencer Marketing Fundamentals" (2016) - watch here

Conference Presentations

  • "20 Affiliate Program Management Mistakes to Avoid" (2010) - video | slide deck
  • "Key Affiliate Program Components You're Probably Missing" (2011) - video
  • "Advanced Affiliate Program Management & Analysis" (2012) - video | slide deck
  • "What Makes Them Tick or How Knowing Your Affiliates Can Increase Conversions" (2012) - video
  • "Affiliate Program Conversion Optimization Tips" (2013) - video | slide deck
  • "22 Effective Ways to Recruit Quality Affiliates" (2014) - video | slide deck
  •  "5 Foundational Pillars of Affiliate Program Success" (2014) - video | slide deck
  • "Amazon vs. Walmart: Affiliate Marketing Lessons to Learn" (2015) - video | slide deck
  • "55 Must-Haves in Every Affiliate Manager's Toolbox" (2015) - video | slide deck
  • "Affiliate Activation: 20 Ways to Get Them Cranking" (2016) - video
  • "10 Ways to Make Your Affiliate Program Stand Out" (2016) - video
  • "7 Building Blocks of Affiliate Program's Success" (2017) - video

Templates

Resources for Affiliates

Books

  • "Quick Start Guide to Affiliate Marketing: Answers to the Questions You Should be Asking" (2014) - paperback | e-book

Online Guide

Video Courses

  • "Affiliate Marketing Fundamentals" (2014) - watch here
  • "Affiliate Marketing 101: Affiliate Marketing for Beginners" (2020) - in 21 languages - watch here