In today’s competitive landscape, holistic marketing is a necessity for any company looking to grow its affiliate marketing program and its business as a whole. But what exactly does this concept mean and how does it apply to affiliate marketing? At its core, holistic marketing is about aligning all the […]
Holistic Marketing and Affiliate Programs in 2026 Read More »
Over the past decade, affiliate marketing has evolved from basic, manual strategies into a sophisticated, technology-driven field. Entrepreneurs, e-commerce professionals, and digital marketers have leveraged these advancements to scale their businesses in unprecedented ways. In this post, we will explore how affiliate marketing has transformed, highlighting key trends and technologies
Affiliate Marketing: A Decade of Innovation and Change Read More »
Affiliate Summit is one of the oldest and largest conference events in the affiliate marketing industry. The first one that AM Navigator attended took place in Miami in July of 2007. Since then, we’ve been to twenty-seven Affiliate Summits, and I’ve personally taught affiliate program management insights at 25 of
Free Affiliate Marketing Consulting at Affiliate Summit East Read More »
This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right trend,
Microsoft Shutting Down Skype, Initially Built by Affiliates Read More »
Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program’s performance and your
Coupons and Discounts in Affiliate Marketing Programs Read More »
Everybody knows that affiliate marketing is a constantly evolving industry. Both affiliates and advertisers have needs and goals that change frequently, requiring continuous adaptation and strategic adjustments. Affiliates, who are deeply immersed in the ecosystem, often find it easier to switch between platforms and tools. However, advertisers may struggle to
How to Migrate an Affiliate Program to a New Platform Read More »
In December of 2011, I started a conference dedicated to affiliate marketing education for brands that wish to leverage affiliate programs to grow their business. I called it Affiliate Management Days, and positioned it as “a professional forum for affiliate managers and marketing executives responsible for their company’s affiliate marketing
Affiliate Marketing Education – A Journey, Not a Destination Read More »
We tend to associate technology partners with cart abandonment technologies and retargeting software. However, tech partners offer much more. Awin, one of the first affiliate networks to highlight these partners, classifies them into various categories, including mobile measurement, e-commerce, CSS, analytics, and tech partner plugins. This last category often requires
Affiliate Program and Technology Partners: What to Consider Read More »
Seneca once said: “There is no favorable wind for the sailor who does not know his way.” This wisdom applies perfectly to marketing. A successful strategy requires a clear direction and a holistic approach that considers all marketing channels together rather than in isolation. Such an integrated strategy ensures that
Why Affiliate Agency is an Integral Part of Your Marketing Team Read More »
Back in 2008, I wrote a blog post in which I (a) drew the industry’s attention to a common practice of affiliate managers sending out removal threats in hopes of activating affiliates, and (b) explained why it’s a dead-end strategy. I expanded on this in my 2011 Affiliate Program Management: An
Why in Affiliate Activation Termination Threats Don’t Work Read More »
