Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of […]
15 Must-Follow Mobile Marketing Twitter Accounts Read More »
Targeting specifically deals-oriented users Twitter has introduced its new @EarlyBird account. This one will essentially be Twitter’s own account for the distribution of time-sensitive offers and discounts. All you need to do is follow it, and make sure you catch your worm early enough (before it’s gone). Explaining what it
Is Twitter Turning Into a Super Affiliate? Read More »
Writing is the area where nearly every one of us could use improvement, and improving one’s writing is never a one-time task, but an ongoing lifetime-long process. The power of crisp compelling word can hardly be overestimated, especially in the age of Social Media. Wherever we turn, everyone‘s now writing
8 Must-Follow Twitter Accounts on Writing Read More »
Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about. There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts
7 Branding and PR Experts to Follow on Twitter Read More »
Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons
Content is King of Twitter (Beating Coupons) Read More »
Some ten days after launching Promoted Trends as an advertising option (this is after some 4 years of a no-ad policy!) — the first of which was purchased by Disney/Pixar (for the promotion of Toy Story 3) — we read an interesting report on Coca-Cola’s success with this method of
Promoted Twitter Trends + World Cup = Phenomenal Results Read More »
Conversion optimization — “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer” [source]. What else could be more important (whether you’re an affiliate, a online retailer, or anyone else involved in digital marketing)? Here are the 7
7 Conversion Optimization Experts to Follow on Twitter Read More »
The number of followers a Twitter account has is irrelevant, or near-irrelevant. It is the influence that it has that’s important. I’ve had a merchant approach me with an idea to run a giveaway promo, distributing gift certificates where the nominal of the gift card would be tied to how
Tools to Measure Twitter Influence Read More »
There certainly is no deficit of good content on digital marketing these days. In fact, so much of it is being produced daily that it becomes really hard to follow it all. There were days when I’d spend at least 1/3 of my time at the computer — just reading.
15 Twitter Accounts for Marketer's Daily Reading Read More »
Are you into web analytics yet? If you want to succeed in digital marketing, you must be! All successful marketers (regardless of their focus, but especially affiliate ones) constantly measure, test, tweak and improve, replicating and perfecting what works, and cutting off what doesn’t. Below I am listing the 20
20 Must-Follow Web Analytics Twitter Accounts Read More »