Yesterday, as I was looking through the moderation queue (of “discussions” submitted) in the Affiliate Program Management group I run on LinkedIn, I was once again struck by the fact that on a weekly basis we have group members (including affiliate managers at some of the world’s top brands) who […]
Rules Ignored by Affiliates and Affiliate Managers. Worldwide! Read More »
Back in late 2009 I ran a poll which revealed that only 38% of affiliates, generally, pay good attention to affiliate program agreements before submitting their application (24% always, 14% often). Here’s that pie-chart: Based on the above data, I’ve been strongly recommending merchants to include a Summary of their
Affiliates Do Not Always Read Program Policies Before Applying Read More »
Between yesterday and today, a sequence of events has happened, raising an important question… Let me quickly reproduce them for you: I found a product I was interested in. It was one of the major — one of the top ones on The Top 500 List — e-tailers selling it.
Bypassing the Affiliate: Coincidence or Strategy? Read More »
In one of the newly launched affiliate programs (where specific types of affiliate promotion are explicitly prohibited in a short and easy-to-read program agreement), we have observed that over 38% of affiliates who apply into this program do not read that agreement. Yes, there is a mandatory requirement to agree
38% of Affiliates Do Not Read Program Agreements Read More »
It is always an honor to have my articles published, especially so when they are published in affiliate marketing magazines. One of them is, of course, the official magazine of the Affiliate Summit, FeedFront. It’s issue 5 has been made available for online browsing and downloading at Scribd.com today. My
New Article in FeedFront Magazine Read More »
Today is the day when I’m starting to use videos in my blog, and I have decided to devote the first one to a question we’ve been discussing with Nancy (aka 2busy) via e-mail after she posted this comment of hers in my blog. After reading her comment I came
Merchant Naivete or Common Problems of Affiliate Programs Read More »
A poll was posted at ABestWeb today where one of the affiliates is asking other affiliates to express their opinion on whether ShareASale, an affiliate network known to stand up for affiliates’ interests, should start allowing affiliates to use downloadable toolbars in their marketing. The question stems from this post
Toolbars in Affiliate Marketing Read More »