Interesting statistics has been announced by the Pew Internet & American Life Project today. Out of the 2,253 online Americans they have surveyed (via phone interviews), 19% say they use Twitter or another service to share updates about themselves, or to see updates about others”. As expected, “mobile users are […]
19% of Online Americans Actively Socialize Online Read More »
Many of you I’m sure have seen the below tweet about a plumber coming out to my place to give me an estimate for a replacement of a kitchen sink (with installation of new faucet and disposer): RotoRooter has never responded back (even though they are very active on Twitter).
Rumblings on Social Media, Clogged Pipes & Health Read More »
There is a number of social media channels/types that a company — be it an online-based, or a brick-and-mortar one — can successfully use in their marketing. I could count the following seventeen: Blogging Content aggregation Crowdsourcing Forums Livecasting Microblogging Photosharing Podcasting Presentation sharing Reviews & opinion sites Social bookmarking
Types of Social Media to Use in Marketing Read More »
Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia. Here is my summary: Global advertising market is expected to decline 8.5% this year (North America – 10.3%) Overall advertising budgets will decline as well In 2009 newspaper ad
Global Advertising to Shrink, Online Marketing to Grow Read More »
Joshua Odmark has published a post on A Disconnect Between Social Media Marketing and Amazon.com where he talked about posting an earnest product recommendation via Twitter, using an affiliate link condensed with a URL shortener, generating sales for Amazon.com, yet receiving no commissions for the customers he referred. “After realizing
Amazon.com Fails to Adjust Affiliate Program for New Technology? Read More »
As I look at people’s bios (self-descriptions) on Twitter, LinkedIn, Facebook and other social media sites, I see way too many calling themselves social media gurus, experts, and social media strategists. The self-proclaimed gurus have appeared from everywhere, but how do you tell an expert from a non-expert? How do
7 Tips on Picking a Social Media "Guru" Read More »
There is some good news for affiliates who are already using different types of media, and something to think about for those that are not yet incorporating media in their marketing strategies. TNS Media Intelligence studies (as quoted by eMarketer.com two days ago) show that people’s hearts and minds are
Affiliate Strategies Should Incorporate Media Read More »
Today Seth Godin has posted a few interesting predictions that point to the fact that “the old world is about to end” and major changes are on the way. He predicts that: a) There will be no significant newspapers printed on newsprint in the US by 2012 b) 90% of
Old World Coming to An End. Time to Refocus. Read More »
Paraphrasing Seth Godin’s points on what people are looking for when they are visiting social websites, we would arrive at the following list: Finding like-minded people Communicating and socializing Building own popularity Staying on top of news Entertaining oneself and “making noise” Satisfaction of the above needs will build up
Five Pillars of Social Website's Success Read More »