social media

Most Influential Affiliate Summit West 2011 Speakers – Top 40

I’ve been using Klout pretty much since the first day it was launched. Now that in addition to Twitter influence they also analyze your Facebook activity, I love them even more. Today I sat down, analyzed 79 accounts of Affiliate Summit West 2011 speakers who are active both on Facebook […]

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4Food – Social Media Restaurant With Affiliate Program

A couple of weeks ago, Manhattan’s Theater District has seen a grand opening of 4food which some have already christened a “social media restaurant” meaning that there’s “both a brick-and-mortar hamburger joint in Manhattan, and a community-oriented Website that supports the restaurant.” SocialCitizens.org elaborates: …4food [is] a fast food restaurant

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Facebook Attack: Data of 100 Million Users Collected & Published

<!…and it is now available for a free download! Scary, isn’t it? 100 million Facebook users essentially means every fifth account. A couple hours after the publishing of this database, BBC picked up the news writing: Ron Bowes used a piece of code to scan Facebook profiles, collecting data not

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3 Social Media Engagement Mistakes Committed by Bloggers

Social media engagement can be defined as getting people involved in a thoughtful interaction within a social medium, as well as an encouragement and support of such interaction. As a blogger myself, and a frequent commentator on blog posts of others, today I’d like to focus on social media engagement

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Content is King of Twitter (Beating Coupons)

Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons

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Promoted Twitter Trends + World Cup = Phenomenal Results

Some ten days after launching Promoted Trends as an advertising option (this is after some 4 years of a no-ad policy!) — the first of which was purchased by Disney/Pixar (for the promotion of Toy Story 3) — we read an interesting report on Coca-Cola’s success with this method of

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Social Media Marketers Must Follow 7 Twitter Accounts

Social Media has come into our lives quickly, beautifully, contagiously; and Social Media (SM) marketing followed almost immediately. Now very few marketers doubt that it has come into our world to stay. Our marketing methods and techniques will change to adapt to the emergence of new technologies and platforms, but

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Social Media Use on the Rise, Affiliate & Mobile Underestimated

Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and

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