Today’s major industry news comes from Russia. The country’s largest and most popular search engine Yandex (which is by far more popular than Google there) is transforming its product-search service Yandex.Market to encompass a Cost-Per-Action (CPA) model. Until today Yandex.Market was operating solely on Cost-Per-Click (CPC) basis. The new CPA […]
Yandex Goes CPA, Brings Russian Affiliate Marketing Into Mainstream Read More »
Yesterday I’ve had the pleasure of speaking at the 8th annual Санкт-Петербургская Интернет-конфереция (St. Petersburg Internet Conference) in my wife’s hometown of St. Petersburg, Russia. The last (which was also the first) time when I spoke in Russia’s Northern Capital was exactly two years ago when I presented at the
St Petersburg Internet Conference 2013: CPA Marketing Track [Video] Read More »
While I do have a list of Eastern European affiliate networks here, many things have changed in the past two years (with many more than five affiliate networks available now in Russia), and it’s time for an updated (and dedicated) post on Russian affiliate networks and the overall state of
Affiliate Marketing in Russia: Market Size and Affiliate Networks Read More »
If you’re following my tweets, you may have already seen this one, but if you aren’t, four days ago I got my official invitation to speak at Russia’s largest conference on all things Internet (and, of course, online marketing too): Got an official confirmation of my participation at #RIF /
Speaking on Affiliate Management at Russian Internet Forum Moscow Read More »
Many of my readers know that I’m Russian, but very (I mean very) few have ever heard me speak Russian. I actually do, but regardless of my frequent conference appearances I have never given a presentation/speech in Russian. I had a chance to do so at the recent Russian Internet
[Video] Presentation on Datafeed Affiliates at Russian Internet Forum Read More »
Earlier this morning I’ve had a privilege of speaking at the Russian Internet Forum at St. Petersburg in the in the city’s largest conference hotel (and we’re talking a city with a population of over 5 million people), Pribaltiyskaya. I must admit, I’ve been impressed. The conference has had 3,128
Russia Open to Performance Marketing, But Lacks Basics… Read More »
Affiliate marketing is still very new in Russia. Its slow development is largely conditioned by the specifics of the Russian Internet (aka Runet) in general, and ecommerce problems in particular (e.g.: world-famous hacking and spamming, abundance of phishing, lack of consumer trust in online credit card processing, etc). Having found
Speaking on Affiliate Marketing at Russian Internet Forum St Petersburg Read More »