A friend and fellow affiliate marketer, Mark Welch, writes that “the single most important source of successful affiliates is a direct invitation from the program manager to the site owner or advertising manager” (source: Affiliate Recruitment Strategies and Practices post). I fully concur with Mark here. Interestingly enough, out of […]
3 Types of Direct Contact for Affiliate Recruitment Read More »
Based on various polls and surveys, we can confidently state that around one-fifth of affiliates are using affiliate program directories to find programs to join. More on it in our earlier Are Affiliate Program Directories Dying? and Effective Affiliate Recruitment Through Affiliates’ Eyes posts. The above findings are quite logical.
10 Affiliate Directories to Submit Your Program To Read More »
I think there are three types of calls to action which affiliate program managers and merchants should be using with affiliates. The vast majority of managers and merchants use only one type (the first one, which also illustrated on the left), and this hurts the development of their affiliate program
3 Types of Affiliate Calls to Action Read More »
Have you noticed how Compete.com is positioning itself now? Here’s a screenshot I’ve just taken (emphasis, of course, mine): This is, actually, not too surprising to see. What is surprising thought is that competitive intelligence and link building tools have taken so long to start selling themselves as powerful affiliate
Recruit Affiliates with Intelligence & Link Building Tools Read More »
Are you using Google Alerts (or any other brand monitoring tools) for affiliate recruitment? They can be truly great, as they are always up-to-date. So, your recruitment email, when coming as a reaction to something newly-written online, will generally have better chances of catching the attention of your prospective affiliate.
Improve Affiliate Recruitment with Google Alerts Read More »
Yesterday I have written about the key affiliate expectations as presented by the new AffStat Report. Today I’d like to mention one more graph that caught my eye in this report. It addresses the question of avenues that affiliates use to find out about affiliate programs “and then join”. The
Effective Affiliate Recruitment Through Affiliates' Eyes Read More »
The easiest way to recruit affiliates into your program is to place a link to your affiliate program signup page on your website (this should be the very first thing you do as soon as your affiliate program is launched). Simple, and very natural, isn’t it? Yet this could possibly
Easiest Yet Most Underused Affiliate Recruitment Method Read More »
Affiliate recruitment is a form of direct marketing Yesterday I have received the following piece of correspondence from the American Home Shield, a home warranty company I’ve used for a year, and parted ways with about a year ago: I’m not gonna go into the reasons why I do not
American Home Shield, Direct Marketing & Affiliate Recruitment Read More »
There is no affiliate program without affiliates. They are your main salesforce, and the more quality affiliates you partner with, the more successful affiliate program you will be able to build. The problem for merchants who work on a tight budget is that many affiliate recruitment tools require additional investment
5 Free Tools to Help You Find Affiliates Read More »
It is quality rather than quantity that matters. — Seneca “How many affiliates will you recruit for me?” is the question that many merchants believe to be one of the key ones to ask prospective affiliate program managers. This is the wrong question to ask. And, as it is customary
Numbers of Affiliates Mean Nothing. Focus on Real Data. Read More »