Yesterday Ann Smarty tweeted: 11 Tools to Find Niche Twitter Influencers awe.sm/c4oAf — Ann Smarty (@seosmarty) September 10, 2012 …and her tweet (and link) gave me an idea for this post: With the plethora of influencer outreach tools out there, why not put together a list of them right here […]
20 Online Influencer Outreach Tools to Use in Affiliate Recruitment Read More »
An affiliate manager, who has recently finished studying my latest book, has contacted me with a request to critique his freshly-baked 700-words-long affiliate recruitment letter. Having removed all sensitive information (and having received his approval to do this in public) today I’d like to post my recommendations in my blog
Affiliate Recruitment Letter: 7 Mistakes to Avoid (a Critique) Read More »
Yesterday afternoon, a friend, foodie blogger, and fellow marketer, Patrick Vesperman — who also happens to be the senior marketing analyst in charge of Target.com’s affiliate program — posted an amusing thing on his Facebook wall. Here it is (with his permission): I have no way of knowing whether the
Creativity in Everyday Work or Zombie Apocalypse as Incentive Read More »
In case you have missed my weekend tweet, a really interesting situation has occurred to me on Saturday: Paid USPS to deliver an underpaid envelope to find out it was an affiliate recruitment letter. NOT the way to introduce an affiliate program — Geno Prussakov (@ePrussakov) April 21, 2012 Nearly
Affiliate Recruitment via Regular Mail – Avoid This Mistake Read More »
Definition first: Affiliate recruitment — the process of finding new affiliates, and convincing them into joining your affiliate marketing program. So how do you do this? There are numerous ways, and I’ve discussed some of them nearly 3 years ago in my Tools & Techniques post here. Also, Mark Welch
5 Great Link Building Tools to Find and Recruit Affiliates Read More »
Affiliate recruitment — or the process of finding affiliates to join your program and promote your product/service — is arguably the most important affiliate program management element. After all, they are the driving force of any affiliate program, and while I also always say that a recruited affiliate is no
5 Effective Yet Underused Ways To Recruit Affiliates Read More »
Some affiliate networks offer ways to advertise your affiliate program to their affiliate base. ShareASale is one of the networks I have most experience with, especially when it comes to these internal affiliate recruitment options. I’ve tried different ShareASale options in the past, and have found two to be of
ShareASale: Featured Program of the Week vs Holiday Center Read More »
It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out. This often happens when the program is being managed by an OPM (outsourced program management) agency, and at
Email Address Makes a World of Difference Read More »
While there are multiple ways to define cliché in light of our context here I personally prefer the following one: “A trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity.” [source] I’ve added the emphasis/underlining to the above definition on purpose.
10 Clichés Affiliate Managers Should Avoid At All Costs Read More »
A couple of years ago (at Affiliate Summit West 2009) I did a presentation on the topic of advanced affiliate program management, where together with Heather Paulson of Paulson Management Group we provided our perspectives on such topics as affiliate recruitment, support and training. A week ago Shawn Collins has
Affiliate Recruitment, Training & Management [VIDEO] Read More »