Yesterday Econsultancy released its Innovation Report (focused on the UK digital marketing space, one that is always fun to follow). These reports are always great to read, as in them Econsultancy focuses on “innovative digital tactics” but does it not for the sake of merely listing the new developments, but […]
Top 8 Innovative Affiliate Marketing Ideas (per Econsultancy) Read More »
In late August 2009 eBay announced, and in September 2009 implemented their Quality Click Pricing affiliate compensation model which essentially meant moving from their previous CPA model to a CPC model (details in my eBay Partner Network Will Now Pay for Clicks post). The concept was developed back in late
Are Affiliates Happy with eBay's Quality Click Pricing? Read More »
Fred Wilson has tweeted: I’ve just finished reading his “Affiliate Marketing Undervalues The Link” post. In essense, he argues that the 535 clickthroughs he sent to Amazon were worth much more than the money he received in commission (a total of $25.20, or less than $0.05 per click). Linking to
Value of Click and Quest for Perfect Attribution Model Read More »
After testing their new affiliate payment model with select affiliates for over three months, the eBay Partner Network (eBPN) has made an official announcement of it yesterday. The model bears a name of Quality Click Pricing (QCP), and is essentially a CPC (cost per click) model. It is called to
eBay Partner Network Will Now Pay for Clicks Read More »