A new client has asked us what they can do to improve performance of their affiliates. Having analyzed their affiliate base, we’ve found out that the majority of their affiliates are inactive (isn’t this always the case?) and out of those that are actively sending traffic only about 9% yield […]
Affiliate Contests: How to Make Extrinsic Motivators Work Read More »
Every email sent to an affiliate threatening them with “termination” unless they do something (and here it doesn’t matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in traditional
Motivation by Threat Never Works – Especially with Affiliates! Read More »
Remember my Puma Affiliate Program Manager Doesn’t Get It post on 1/7/2011? Well, checking my affiliate account’s email box today I’ve found a follow-up message which reads as follows (highlighting mine): At first, when I just started reading it, I thought: “Awesome!! They finally get it!”… but as I read
Puma Affiliate Manager's Follow-Up Email Does Not Help Read More »
Affiliates of Puma.com who haven’t generated a sale in 2010 have just received an email from the program’s manager. Here’s an excerpt from it: I’ve checked my records, and it looks like I personally applied (and got approved) into this particular affiliate program 2 months and 1 week ago: Looking
Puma Affiliate Program Manager Doesn't Get It Read More »
Those who follow my blog, magazine articles, and conference presentations know how fascinated I am with the subject of motivation, especially when it comes to effective motivation of such a unique “workforce” as affiliates. Needless to say why a post published on Econsultancy.com yesterday has immediately drawn my attention —
Set Achievable Goals and Look Beyond Extrinsic Rewards Read More »
A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the
Motivation by Money Versus Autonomy, Mastery and Purpose Read More »
Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase
Become a Better Motivator by Appealing to Deep Seated Needs Read More »
Earlier this week I have received a newsletter geared at CSN Stores’ affiliates that have generated some traffic for their affiliate program, but no sales. The opening text of the newsletter read: Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star. All the members of this
While Motivating Affiliates, Care for Little Guy Fostering Pride Read More »
It often so happens that just as good customer service can exist alongside with bad customer service in the same organization [example here] so can excellent marketing exist alongside with less than motivating marketing. My example comes from my yesterday’s experience at a “brick and mortar” Kohl’s store. We have
Kohl's Case Study: Motivational Marketing Read More »
Discussing the future of philanthropy, Seth Godin has said that for a proper understanding of the subject, it is important to realize “there isn’t just one reason why people are doing something”. He used an example of Starbucks vs Dunkin’ Donuts, where in case with the former people go to
Motivation Has Multiple Facets Read More »