No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I. Non-Preventive Mechanism Lowering the violator’s commission rate […]
Why Affiliate Commission Cuts Are a Bad Way to Fight Violations Read More »
Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You
RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates Read More »
Chelsea Osoling, the affiliate manager for CowBoom.com (the Best Buy company) has emailed me a good question some time ago, and I promised her to address it. She wrote: There’s been a lot of buzz about multiclick attribution at Affiliate Summit East and CJU and I’ve noticed you have written
Multi-Click Attribution vs Last Click Wins Model Read More »
Within the first 40 hours of going live, my post on split commissions in affiliate marketing has become the most commented one (over the past 30 days) on Econsultancy.com: The already-posted comments give a lot of good food for thought. Here are just a few excerpts from the comments that
Conversion Attribution in Affiliate Marketing is a Hot Topic Read More »
Cookie stuffing, cookie dropping, forced clicks, or cookie sprinkling is a blackhat marketing method used by affiliates to record tracking cookies on the end user’s machine, without the prior consent of the user, and with the purpose of creating an impression that the customer/user referral is to be attributed to
What Is Cookie Stuffing? Read More »