On Monday morning I tweeted: Affiliates, when setting up affiliate network acct do NOT put “None” into incentive program description. It marks you as incentive affiliate — Geno Prussakov (@ePrussakov) May 21, 2012 I have been getting questions about that tweet. So, let me elaborate on it, as I believe […]
In Affiliate Profiles More Is Not Always Better Read More »
Remember my 2009 post about Bank of America becoming a loyalty affiliate? Another classic example of a major brand acting as a cashback affiliate, which has just caught my eye, is ShopDiscover: And just like it was with the Bank of America — where you had “to be a user
Shop Discover – Classic Example of Cashback Affiliate Read More »
I’ve been thinking a lot about one particular type of loyalty affiliates lately — the type that encourages their website visitors to fill out surveys, submit application forms, order samples, and get paid for it. This type of publishers is essentially as sub-type of incentive affiliates. These affiliates frequently sell
Incentivized Traffic: Easy Earnings or Headache for Advertisers? Read More »
As I was wiring money at my local Bank of America branch today, I have noticed that the most aggressive advertising that is currently being done inside the branch is one for Add It UpTM program. It appeared to be a cashback program where “you can earn up to 20%
Bank of America is Now an Incentive Affiliate Read More »
Yes, I know, the title of this post may sound nonsensical to mainstream marketers, but give me a minute to explain what I mean a bit further. Over the past two days I have been looking through hundreds of affiliate applications into the DaySpring’s affiliate program, and I’ve been noticing
Coupons & Discounts Are Not Incentives Read More »
Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low-quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the
Incentive or Loyalty Affiliates – Definition and Specifics Read More »