Note from Geno Prussakov: This is a guest blog post from Eric Nagel: Coupons are a necessary component for most e-commerce sites: The online coupon market is worth about $4 billion a year Majority of US Internet Users Will Redeem Digital Coupons So now that you’ve seen how important it is […]
How To Get Your Deals Listed on Coupon Websites Read More »
Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons
Content is King of Twitter (Beating Coupons) Read More »
A few days ago, having registered that in April 2010 “35 million consumers visited coupon sites” (a number that was up 5% from the year before), Compete reminded us of the findings of their “Online Shopper Intelligence” study originally released in February 2010. In the ranking of sources / tools
Importance of Online Coupons for Shoppers, Retailers, Affiliates Read More »
A merchant has emailed me: A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine] The technique of enticing coupon affiliates with exclusive codes is a widely-spread one.
What are Affiliate-Exclusive Coupon Codes? Read More »
MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7
Bright Future for Coupon Affiliates Read More »
No month passes without me returning to the question of coupons and how they do/may affect merchants’ brands. Not too long ago, a colleague of mine, Chris Bishop of 7thingsmedia, addressed this very question in an excellent post on how to “protect [a] brand whilst competing on price and protecting
Using Online Coupons Without Compromising Brands Read More »
This is the question which every merchant who gets into affiliate marketing has to answer at some point. I have seen merchants perceive coupons and promos as variables that make one look “like a discount shop”, bringing the brand value down and hurting the image of the company. I disagree
To Coupon Or Not To Coupon? Read More »