Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You […]
RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates Read More »
Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide
Coupon Affiliate Sites: Do (and Can) They Provide Value? Read More »
Yesterday as I was adding new coupons for a ShareASale-based affiliate program I have noticed a little (but a very significant) addition to one of the fields you can fill out when adding a coupon/deal to the network. They now have a field for special commission to be applied on
ShareASale — Affiliate Network That Cares About Affiliates Read More »
Having surveyed over 8,500 consumers on questions related to online coupon use, Deals.com together with MyType have released a very interesting study that many online marketers should find of help. The study profiles the demographics and psycho-graphics of both coupon “lovers” and coupon “avoiders.” One of the more surprising findings
Deals.com and MyType Profile Coupon Lovers & Avoiders [STUDY] Read More »
This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words: Staffers
Macy's Takes (Back?) a Piece of Coupon Affiliates Pie Read More »
A merchant has emailed me: A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine] The technique of enticing coupon affiliates with exclusive codes is a widely-spread one.
What are Affiliate-Exclusive Coupon Codes? Read More »
MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7
Bright Future for Coupon Affiliates Read More »
Got an email from an affiliate which goes as follows: “I’m a new affiliate and I would like to know if you know of any Turn Key operations available at this time.” While you can certainly purchase an already functioning affiliate website, and start your affiliate journey this way, I
Turn-Key Solutions for Affiliates Read More »
Got a message from a client this morning: I’d like to disapprove this affiliate for illegal use of coupons. I don’t know how they get proprietary coupons but Next Jump is a private program. Another is for cart abandonment. The other two are expired… Went to the affiliate’s site, took
Affiliates Get Banned for Stealing Coupons Read More »
…at least within one particular affiliate network, within one particular country. Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this: You run an XYZ affiliate website A merchant gives you an exclusive coupon
Stolen Coupons May No Longer Be a Problem Read More »