I’ve noticed several people searching my blog for average PPL/CPL (pay per lead / cost per lead) rates, and decided to do a bit of research to publish those here. I have identified 13 service categories, and analyzed PPL payouts in each category across such networks as Commission Junction, LinkShare […]
Average Pay Per Lead Rates Read More »
As I was wiring money at my local Bank of America branch today, I have noticed that the most aggressive advertising that is currently being done inside the branch is one for Add It UpTM program. It appeared to be a cashback program where “you can earn up to 20%
Bank of America is Now an Incentive Affiliate Read More »
Every time I launch a new affiliate program for a client, and affiliate-referred sales start rolling in, the client gets happy. Then a few weeks into the process, clients start getting impatient. “So when, when will we get the real super affiliates to start pushing us?” — they ask. I
How to Attract Super Affiliates: Big Fish – Small Fish Illustration Read More »
I’ve received a question a frequent reader of my blog who is looking for guidance on “the best affiliate program” to join. Here’s the exact verbiage of her question: What is the best affiliate program you recommend joining: Commission Junction, LinkShare, Clickbank, Shareasale, or …? Well, first of all, there
What is the Best Affiliate Program? Read More »
Yes, I know, the title of this post may sound nonsensical to mainstream marketers, but give me a minute to explain what I mean a bit further. Over the past two days I have been looking through hundreds of affiliate applications into the DaySpring’s affiliate program, and I’ve been noticing
Coupons & Discounts Are Not Incentives Read More »
Earlier this morning Neil Strother, an analyst from Forrester Research, has published a post on Forrester.com where he explained why affiliate marketing is an excellent solution for companies that are trying to drive new business “in tough times” and being limited by “constrained budgets”. Among the arguments used were (a)
Affiliate Marketing as Solution for Tough Times Read More »
One of the most effective types of affiliate incentives is commission increase. There are two basic ways merchants increase affiliate commissions: 1. Based on Performance Performance may be measured in the number of sales or the cumulative monetary value of affiliate-driven sales. Example A: The default commission is set at
Ways to Increase Affiliate Commission Read More »
Earlier this morning I have been listening to Shawn Collins’ and Missy Ward’s InBound Marketing Summit presentation entitled “Five Successful Strategies for Monetizing Blogs”, and Shawn has mentioned some interesting statistics. Apparently, out of the 100 online retailers ranked by Internet Retailer as the “Hot 100 Retail Web Sites”, 75
Distribution of Affiliate Platform Choices Read More »
There are numerous affiliate networks out there, and when one is shopping around for the best fit, many factors come into play. Having worked in affiliate marketing for longer than many affiliate networks have been around, we put together the below table – for you to compare the main North
Compare North American Affiliate Networks Side-by-Side Read More »