You will hear them called “adware,” “malware,” “parasiteware,” and “spyware;” you will see them come in forms of toolbars, browser plugins, BHOs, pop-ups, and pop-unders. As Harvard’s Ben Edelman would say, “the techniques vary, but the key tactic is the same” — “finding a way to get between the user and the […]
Affiliate Toolbars, Adware and Malware: 19 Resources to Study Read More »
The best affiliates are highly motivated to make sales and use whatever tools available to interest potential customers, including ever-developing technologies and apps. Although this is generally a good thing for the merchant, affiliate managers must be discerning which promotional methods are acceptable and which are not. Several types of
An Invisible Thief: Affiliate Adware and Plugins Read More »
Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships with merchants) I had no clue that on the very next day I will have to put together a “Part 2” in continuation of that post. Today a
Surprising Example of (Toolbar) Affiliate Transparency Read More »
I realize that the week isn’t over yet, but the chances of anything more significant than the below three happening in the remaining hours of the working day are slim enough for me to highlight these three as the most notable news of the week (note that the below order
3 Important Affiliate Marketing News of the Week of March 15, 2013 Read More »