While there are multiple ways to define cliché in light of our context here I personally prefer the following one: “A trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity.” [source] I’ve added the emphasis/underlining to the above definition on purpose. […]
10 Clichés Affiliate Managers Should Avoid At All Costs Read More »
A new affiliate program manager has emailed me the following question (about corresponding with affiliates): How often should I follow up? I don’t want to seem like a stalker. It’s a very good (and an important) question, as affiliates will frequently not reply to your very first email, and follow-ups
How Often to Follow Up with Affiliates Read More »
Yesterday I’ve learned of BlogDash, a system which provides you with “the tools to find the bloggers who will actually care about your story, company, product” as well as with “all the information … to make a personalized and educated pitch”. BlogDash was actually announced by David Spinks (one of
BlogDash Blogger Outreach Tool & Affiliate Recruitment Read More »
A couple of years ago (at Affiliate Summit West 2009) I did a presentation on the topic of advanced affiliate program management, where together with Heather Paulson of Paulson Management Group we provided our perspectives on such topics as affiliate recruitment, support and training. A week ago Shawn Collins has
Affiliate Recruitment, Training & Management [VIDEO] Read More »
A couple of days ago (September 21, 2010) LinkShare affiliate network has announced its completely new advertiser dashboard. To find out a merchant opinion on it, and get a little in-depth here, we chatted with one of LinkShare’s top advertisers — that also made the 2009 Internet Retailer’s 2009 Hot
Gaiam Gives In-Depth Look at LinkShare New Advertiser Dashboard Read More »
A friend and fellow affiliate marketer, Mark Welch, writes that “the single most important source of successful affiliates is a direct invitation from the program manager to the site owner or advertising manager” (source: Affiliate Recruitment Strategies and Practices post). I fully concur with Mark here. Interestingly enough, out of
3 Types of Direct Contact for Affiliate Recruitment Read More »
Based on various polls and surveys, we can confidently state that around one-fifth of affiliates are using affiliate program directories to find programs to join. More on it in our earlier Are Affiliate Program Directories Dying? and Effective Affiliate Recruitment Through Affiliates’ Eyes posts. The above findings are quite logical.
10 Affiliate Directories to Submit Your Program To Read More »
Have you noticed how Compete.com is positioning itself now? Here’s a screenshot I’ve just taken (emphasis, of course, mine): This is, actually, not too surprising to see. What is surprising thought is that competitive intelligence and link building tools have taken so long to start selling themselves as powerful affiliate
Recruit Affiliates with Intelligence & Link Building Tools Read More »
Are you using Google Alerts (or any other brand monitoring tools) for affiliate recruitment? They can be truly great, as they are always up-to-date. So, your recruitment email, when coming as a reaction to something newly-written online, will generally have better chances of catching the attention of your prospective affiliate.
Improve Affiliate Recruitment with Google Alerts Read More »
Yesterday I have written about the key affiliate expectations as presented by the new AffStat Report. Today I’d like to mention one more graph that caught my eye in this report. It addresses the question of avenues that affiliates use to find out about affiliate programs “and then join”. The
Effective Affiliate Recruitment Through Affiliates' Eyes Read More »