Whether you are working on link building or affiliate recruitment, you want to know if the recipient’s email address is intact before sending out that message of yours. After all, unless one has valid contact information at hand, how can he expect to make the contact? There are numerous email […]
3 Free Email Verification Tools for Affiliate and Link Outreach Read More »
I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the
Affiliate Networks Provide Infrastructure. Management is Separate Read More »
An interesting question came to me from a student who is working on a thesis where he compares affiliate marketing to (direct) social media marketing. He wrote: I am trying to find what will be the average cost of recruiting an affiliate (general) and what are the costs for keeping
Cost of Recruiting Affiliates vs "Retaining" Them Read More »
While surveying “more than sixteen hundred affiliates” for the newest 2013 Affiliate Summit AffStat Report one of questions asked: “How do you typically find out about new affiliate programs?” (p. 15) The distribution of votes was truly interesting: If you look carefully, you will notice that while some respondents mentioned
10 Avenues for Passive (Yet Highly Effective) Affiliate Recruitment Read More »
A month ago I blogged about a new structure-based affiliate recruitment tool offered by Commission Junction (CJ) to advertisers who run their affiliate programs on their network. Since then CJ has improved the “Search” function, expanding it to include all affiliates (including new ones) on the network, and not only
Affiliate Recruitment Case Study: How to Find New CJ Publishers Read More »
One of the world’s major affiliate networks, Commission Junction (CJ), has launched an internal affiliate recruitment tool. If you are a CJ advertiser, you may now find it by going to “Manage Publishers” tab, and proceeding to “Publisher Recruitment (beta)” sub-tab: The two tabs to the left of this newest
Commission Junction (CJ) Launches Affiliate Recruitment Tool (Beta) Read More »
Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough. A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of
Recruiting New Affiliates – Tips, Tactics and Tools Read More »
I know it sounds simple, but how many of you, especially among beginning affiliate managers, are using this extremely effective method of finding new affiliates? Looking for similar websites is especially important when you are searching for good content affiliates — yes, those with “unique content” which “suggests editorial credibility
Found a Good Affiliate? Look for Similar Websites (with Free Tool) Read More »
Affiliate recruitment is (or should be) an integral part of every affiliate program manager’s routine. And while some managers get away with what I call passive recruitment (e.g.: having new affiliates join the program via affiliate program directories, or affiliate program description page), nothing beats active affiliate recruitment. There are
2 Hidden Gems for (Free) Affiliate Recruitment Read More »
Yesterday Ann Smarty tweeted: 11 Tools to Find Niche Twitter Influencers awe.sm/c4oAf — Ann Smarty (@seosmarty) September 10, 2012 …and her tweet (and link) gave me an idea for this post: With the plethora of influencer outreach tools out there, why not put together a list of them right here
20 Online Influencer Outreach Tools to Use in Affiliate Recruitment Read More »