Earlier this morning Neil Strother, an analyst from Forrester Research, has published a post on Forrester.com where he explained why affiliate marketing is an excellent solution for companies that are trying to drive new business “in tough times” and being limited by “constrained budgets”. Among the arguments used were (a) […]
Affiliate Marketing as Solution for Tough Times Read More »
A blogger has e-mailed me seeking advice on affiliate programs that work best on blogs. In scenarios involving blogs the choice of the affiliate programs to partner with should not be based on the means of promotion (banner/ad placements on blogs), but rather on the topical match between the blog
Affiliate Programs for Blogs & Bloggers Read More »
Now that you know what banner sizes you want to cover, it is important to know what mistakes to avoid while creating the banners for your affiliate program. Apart from the lack of 88×31 buttons and seasonal banners (preferably dynamically renewing depending on what holiday is approaching), there are mistakes
10 Mistakes to Avoid While Creating Affiliate Banners Read More »
Some merchants are just too busy (or is it too lazy?) to do affiliate marketing the right way. From the setup of their affiliate program [see my yesterday’s post] throughout the very life of it, some merchants just refuse to pay attention to important things… And, at the end of
Merchants Too Busy To Do It The Right Way Read More »
I have just looked over descriptions of several affiliate programs run by established brands, and noticed that some of them reward affiliates only for “new and unique” customers (wording retained, italics mine). Wow… They are pushing away thousands of affiliates on the pre-recruitment phase just by having that policy in
Commission for New Customers Only – Bad Affiliate Marketing Practice Read More »