A business that is considering entering into the affiliate marketing realm has just had its representative email me the following question: Do you know the average jump in sales a company might get when launching an affiliate program, or any other statistics on how it helps the company out? This […]
Affiliate Program Sales: What to Expect Read More »
Two affiliates on different sides of the globe (U.S. and Australia) blogged about the same topic during the same week of August 2009. They talked about the things that make the life of an affiliate unnecessarily difficult, and they obviously wanted affiliate program managers to hear them. I am referring
Things Affiliates Dislike Read More »
Someone was searching my blog for a phrase “networking with affiliate managers”, and I’ve decided to devote my today’s post to this. There is, in fact, a place where you can discuss affiliate program management questions with colleagues, meeting other affiliate program managers online. It is the Affiliate Program Management
Networking with Affiliate Managers Read More »
About a month ago I posted a layout of an affiliate newsletter in my blog. Today I have sent out an August newsletter for the DaySpring.com’s affiliate program, which covered 6 of the 7 points listed in the above-quoted post. Several affiliates emailed back almost immediately (they didn’t have to
Back to the Question of Affiliate Newsletters Read More »
How often do you visit a doctor if nothing is wrong with you (or, rather, when you feel that everything is alright)? I personally seldomly do so unless I am concerned about something. The last time when I checked my cholesterol levels was three of four years ago when I
Reactive vs Proactive Affiliate Program Management Read More »
Having read through one of Harvard Business Publishing’s management tips of the day, I have decided to elaborate on the same topic but in a more narrow context — that of affiliate program management. Are you managing your affiliate program(s) staying continuously motivated and happy? Here are my 3 tips
3 Ways to Be a Happier Affiliate Program Manager Read More »
To answer this question we need to briefly look into the expenses involved in (a) setting up and (b) running an affiliate program. On the program setup stage, you will have to choose whether to go with an affiliate network (prices and comparison here), or an in-house affiliate program software
Can Small Businesses Afford Affiliate Marketing? Read More »
Today is the day when I’m starting to use videos in my blog, and I have decided to devote the first one to a question we’ve been discussing with Nancy (aka 2busy) via e-mail after she posted this comment of hers in my blog. After reading her comment I came
Merchant Naivete or Common Problems of Affiliate Programs Read More »