I have affiliate accounts with a number of affiliate networks through which I both monitor what my competition is doing, and analyze different things. I seldomly check the email account to which these affiliate-geared emails come, but yesterday when I did, I was stunned by how many affiliate program managers […]
Does the From Field Matter When Emailing Affiliates? Read More »
I am currently training an in-house affiliate program manager who has been hired to manage an affiliate program in the Flowers & Gifts vertical/category. As we’re going through the process, she is asking some good questions. Her following ones about affiliate applications inspired this blog post: What type of affiliates
How to Evaluate Affiliate Applications Read More »
You know the phrase “you don’t get a second chance to make a first impression”? Well, it is exactly the same way with affiliate program descriptions: an affiliate will rarely give it a second look if it has made a bad impression during the very first read. Being the first
5 Claims That Turn Affiliates Off Read More »
Typically, yield is being used as an investment term that reflects a return on investment (ROI) normally expressed as a percentage, and tied to a period of time. Since ROI is what affiliate marketing is all about, a week ago I asked merchants to help me determine the yield (or
Affiliate Marketing Program Yield: Stats and Conclusions Read More »
Affiliate fraud can take can take different forms. Most of them as well as the ways to prevent these from happening were discussed here. Today I’d like to draw affiliate program managers’ attention to one particular feature available to merchants on one particular network. I am a strong believer that
Analyze Affiliate Feedback (on ShareASale) to Prevent Affiliate Fraud Read More »
Over two years ago replying to a question of what percentage of sales an affiliate program can bring I wrote: Much depends on (a) the size of the business at the point of starting the affiliate program, and (b) the niche in which the business operates. In reality, it is
What Part of Online Sales Can Affiliates Generate? Read More »
When I type in nearly any affiliate network‘s name, among the top suggestions I see [affiliate network]+”scam” search phrases: This isn’t surprising. Why? Here’s a true story: two days ago I had a merchant approach me. The beginning of our dialogue could be condensed as follows: Merchant: We are looking
Don't Blame Affiliate Network for Not Growing Your Program Read More »
When an affiliate takes time to post their thoughts on what annoys them, merchants should take heed… Such is the case with Logan Thompson’s recent 10 Reasons Affiliates Don’t Like Your Website blog post, and I fully agree with Joe Sousa’s tweet: In addition to the 10 website-related concerns that
20 Reasons For Affiliates Not To Work With Certain Merchants Read More »
An affiliate program manager who is working on her affiliate program agreement wrote: I was looking through your site and the sample TOS you provide and came across paragraph 8.4. Two quick questions: Should we not allow our affiliates to have popups/popunders (even surveys)? Should we allow our affiliates to
Unwanted Affiliate Behavior To Watch Out For Read More »
A year ago when blogging about communication with affiliates at Econsultancy.com I summarized that while electronic messaging is by far the most preferred method (by affiliates), “the second avenue you want to be actively utilizing is your own company’s website” because almost 22% of affiliates [AffStat 2010 data] chose it
Affiliate Program Managers Must Blog. Here’s Why… Read More »