Yesterday, one of the co-founders of Affiliate Summit, Missy Ward, started her blog post [CORRECTION: per this comment, that was actually a guest blog post by Shawn Collins] with these words: There is one thing that a lot of affiliate managers don’t know how to do, and that is to […]
Merchants, Put Yourself in Affiliate Shoes Read More »
As I audit affiliate programs and, conjointly, the websites of merchants who market through the affiliate channel, some mistakes come up more frequently than others, and today I’d like to highlight three that merchants with affiliate programs routinely commit. These are: 1. No link to affiliate program on main merchant
3 Things Many Merchants with Affiliate Programs Miss Read More »
Affiliate recruitment — or the process of finding affiliates to join your program and promote your product/service — is arguably the most important affiliate program management element. After all, they are the driving force of any affiliate program, and while I also always say that a recruited affiliate is no
5 Effective Yet Underused Ways To Recruit Affiliates Read More »
Six and a half weeks from now (yes, that soon!) the new Affiliate Summit is going to take place in New York City, NY. Since my blog is primarily focused on the needs, wants, concerns and demands of merchants and those appointed to oversee and grow affiliate programs (in-house or
5 Affiliate Summit East 2011 Sessions for Merchants to Attend Read More »
A month ago, wondering whether the “From” field of affiliate program manager emails matters for affiliates I started a poll asking affiliates to help me figure this one out. The poll closed on Sunday. We’ve had 46 affiliates cast their votes, and here are the results that I see: Affiliates,
Affiliate Feedback on "From" Field of Program Manager Emails Read More »
A recent post by Lisa Barone gave me an idea for this one. She wrote about the questions customer would typically ask prior to committing to do business with a company. With affiliates it’s the same way — there are a number of things they want to know prior to
15 Questions to Answer About Your Affiliate Program Read More »
I’m honored, and can’t help but blog about the latest two reviews of my newest book published less than a week apart. Why? Well, first and foremost, because because of the people they came from. Last Wednesday Todd Farmer, winner of Affiliate Summit’s 2011 Affiliate Marketing Legend award [more on
Todd Farmer & Kirsty McCubbin Review "Affiliate Management Hour" Read More »
Remember my last week’s Possibly the Worst Affiliate Traffic Leak Ever post? Well, reviewing one affiliate program (on obvious reasons, their name and domain name have to remain discreet), I’ve discovered a situation that was even worse — “for tracking purposes” the merchant was linking some of his internal banners
Affiliate Leak Worse Than the Worst Leak Read More »
Yesterday, during my a4uexpo Europe presentation I said that the very first thing merchants should do to ensure that their websites are affiliate-friendly is to get rid of leaks. My definition was: Leak is any external link within your website that may lead to a course of action for which
Possibly the Worst Affiliate Traffic Leak Ever Read More »
Flew into the gorgeous Munich, Germany this morning, already had a few great meetings, and given my presentation on the website, affiliate program, and affiliate management components that predetermine affiliate program’s success or failure. I’ve split these into two groups: 7 merchant essentials and 7 management mistakes. Here’s a quick
a4uexpo Europe 2011: Video, Recap, First Feedback Read More »