It appears that while I do my best to take note of positive news and developments in the industry it is when I blog about problems (read: a negative news/issues) that I get most interest and participation from my readers. And unfortunately this is natural… But today I’d like to […]
3 Good News for Affiliates Read More »
Yesterday night a chief executive of a company which runs an affiliate program on a popular network, sent out a newsletter. Most of his affiliates have probably found it in their inboxes early this morning. One of them forwarded it to me. She’s been in the business for a while,
"Kickass Newsletter" Encourages Affiliates to Cheat Read More »
Earlier this morning I tweeted something out (and received an quick reaction from an affiliate): Immediately people started emailing me for the details. So, here is the text that I was referring to (names removed; we’re trying to learn from the mistakes of others, and not point fingers): Dear Affiliates
Major Affiliate Communication Failure Read More »
While auditing an affiliate program, and going through all its major elements, we had a client ask: Can we change our cookie length? It seems too long to me… Their cookie length was set at 120 days. My answer to questions like this has been the same ever since I
Back to Affiliate Cookie Duration (Return Days) Question Read More »
One of our affiliate program management clients has just had a number of chargebacks on transactions referred by one affiliate. They all came from people whose cards were used to buy the product they never wanted to purchase. It was a case of wide-spread fraud on the part of the
How to Calculate a Locking Period Read More »
August has been a busy month, and now that the calendar autumn is already here (yes, happy September 1st, everyone!), I thought it would be nice to put together a list of AM Navigator‘s top picks for the previous month. So, here’s the (chronological) list: The Importance of (Realistic) Affiliate
Top Picks in Affiliate Marketing and Program Management, August 2011 Read More »
In case you weren’t able to make it to my today’s Affiliate Summit East 2011 “Key Affiliate Program Components You’re Probably Missing” presentation — or if you weren’t taking notes — here’s a synopsis: Don’t manage affiliates — You’re there to manage the program. With affiliates you want to be
15 Affiliate Program Components You May Be Missing Read More »
I’ve never noticed this one before, but apparently Facebook now has an “On This Day In [Year Here]” widget in the sidebar. Here’s what mine says today: Yes, I surely remember that one. It was probably the most surprising one I’ve ever seen. Russians have a proverb “Как корабль назовешь,
Form (or Name) Versus Substance Read More »
Yesterday at 9:12 am MST a major brand which runs its affiliate program on a major affiliate network sent out the following text to all of its affiliates: We are scheduled to perform maintenance work on the [MerchantURL].com website and as such will be having an outage effective Monday August
Website Outages and Affiliate Marketing Campaigns Read More »
Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the
How To Detect and Fight Affiliate Fraud Read More »