Affiliate Program Management

AM Days: Latest Details and How to Save $620 on Registration

Time flies, and lots has changed since my original announcement of the new affiliate management conference. In fact, things have even changed since the day I announced the full agenda — believe it or not, but it has expanded even further! But being a big fan of structured approaches, and […]

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Affiliate Marketing Isn't Just Alive and Well… It's Thriving!

I’m sure that in the past you have come across blog posts about affiliate marketing being “dead”, “dying”, too crowded, too risky, too dependent on this or that, and so on, and so forth… However, over the past few days I have witnessed a few signs that point in a

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Affiliate Summit West: Advanced Affiliate Management Presentation

Earlier today I’ve held my Advanced Affiliate Program Management & Analysis session at Affiliate Summit West in Las Vegas, NV. I do realize that with the four sessions running consequently some people, who may have liked to attend, couldn’t be in more than one place at the same time. Also,

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Affiliate Management Days: 4 Keynotes, 20 Sessions, 25 Speakers

In the course of the past three weeks we were flooded with speaking proposals for Affiliate Management Days, the new professional forum for affiliate program managers, and everyone involved in affiliate marketing on the advertiser’s side. It wasn’t an easy task, but we’ve selected the speakers for the San Francisco

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Learn from Russia – Avoid Affiliate Brain Drain!

Earlier this month, I brought you a part of my Fall 2011 presentation in Israel where I talked about employing leadership principles for solid affiliate program management. Today I’d like us to turn to something else that I talked about in that speech — namely, the inevitable consequence of affiliate

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5 Sessions Affiliate Managers Must Attend at Affiliate Summit West 2012

Affiliate Summit West 2012 is only some two weeks away, and today I’d like to draw your attention to the five breakout sessions that appear to be of immediate relevance to all affiliate program managers out there. These are also the sessions that I plan on attending. Here they are

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Leadership Principles for Solid Affiliate Program Management

On numerous occasions I have talked and blogged about the necessity of affiliate leadership versus affiliate management, and particularly, the importance of adapting principles of transformational leadership. I’ve also tackled this subject in my recent keynote speech in Tel Aviv, Israel, and today I’d like to show you the part

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Affiliate Management Conference Launched. Save the Date!

Ladies and Gentlemen, With great pride, and slight tremble with excitement more than anything else! in my voice, I bring you………… a brand-new conference — a different conference, a professional forum geared specifically towards affiliate program managers and marketing executives responsible for their businesses’ affiliate marketing programs. It is going

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When Managers (or Merchants) Impede Affiliate Performance

Yesterday evening, a hard-working affiliate, Joe Sousa, tweeted: My immediate reaction was: What better plea for sensible affiliate management could there be?! Joe replied, and a few minutes later another well-known affiliate chimed in: The problem, however paradoxical, in a nutshell, is as follows: (a) affiliates want to market merchants

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