We are now working on setting up an affiliate program for a client, and it is going to employ both a pay-per-sale, and a pay-per-lead model. The Internet Marketing Director of the company has emailed me a very good question which I would like to quickly address for the rest […]
How to Safeguard Your Affiliate Marketing Program Against Fraud? Read More »
[Liveblogging from Affiliate Management Days SF 2012] In case you’ve missed my opening remarks at the first-ever Affiliate Management Days (AM Days) conference in San Francisco earlier this morning, among the things that I’ve talked about were the challenges that affiliate managers face today. I believe there are at
7 Challenges Affiliate Managers Face Today Read More »
Every single day I get emails with questions related to affiliate program management. Some folks are looking for a free advice, while others are willing to pay for it. Whichever group you fall into, this post should help, as today I’d like to bring you both free ways to get
8 Ways to Get Advice on Affiliate Program Management Read More »
It seems like it has been only yesterday that I broke the news of the first-ever affiliate management conference being planned… We’ve gone a long way since that first announcement. The agenda is packed with great educational sessions from 28 speakers, including such affiliate marketing legends as Todd Crawford, Kim
First Affiliate Management Conference: 4 Weeks Left, Books Giveaway Read More »
Every email sent to an affiliate threatening them with “termination” unless they do something (and here it doesn’t matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in traditional
Motivation by Threat Never Works – Especially with Affiliates! Read More »
A frequent mistake that leaders, and managers of all kinds (including affiliate program managers), commit is failing to admit mistakes. It is a very destructive path to follow. The main reason being that it compromises your integrity, which is, actually, the most important characteristic for any leader. Addressing this problem in
Integrity – Affiliate Manager's Most Admired Characteristic Read More »
A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase
Proactive Affiliate Management and Communication Read More »
One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions: (1) that, by extension, an affiliate program manager is smarter than an affiliate and (2)
Destructive Assumptions or Why Affiliate Management is Dead Read More »
Remember my post on picking my brain for free? Today is one of those days when someone is doing it, and, hopefully, for the benefit of others, as his questions are pretty broad and answers to them should address not only in this particular case, but help many others in
How Various Online Payment Models Work in Affiliate Marketing Read More »
Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t
7 Reasons Why People (and Companies) Fail at Affiliate Marketing Read More »