Some view the communication channel as “the means by which messages get from one individual to another” (Rogers, E.M. (1983), Diffusion of Innovations, p. 17). To me, such a definition allows for a one-way street scenario — when the messages do get announced, but the feedback/cooperation component is lacking. I […]
Communication with Affiliates Read More »
While the work with affiliates does involve a lot of one-on-one communication, relationship building and other non-automatizable components, there are tools that can help you streamline your affiliate program management. This is the topic that my most recent article in the Website Magazine is devoted to. Here’s an excerpt from
Tools for Affiliate Program Management Read More »
Today I have decided to put together a list of posts, articles and discussions I have enjoyed in the course of the past week. Some of them are related to affiliate marketing and affiliate program management, while others address the areas of marketing and advertising that I am personally fascinated
Useful Articles on Marketing, Design and Advertising Read More »
Having read through one of Harvard Business Publishing’s management tips of the day, I have decided to elaborate on the same topic but in a more narrow context — that of affiliate program management. Are you managing your affiliate program(s) staying continuously motivated and happy? Here are my 3 tips
3 Ways to Be a Happier Affiliate Program Manager Read More »
Every time I launch a new affiliate program for a client, and affiliate-referred sales start rolling in, the client gets happy. Then a few weeks into the process, clients start getting impatient. “So when, when will we get the real super affiliates to start pushing us?” — they ask. I
How to Attract Super Affiliates: Big Fish – Small Fish Illustration Read More »
I have been comparing different theories of leadership over the past few weeks, and while many — if adjusted and adopted to the affiliate program management context — do fit, it is the transformational leadership that, in my opinion, is best suited for new affiliate program managers to keep in
Transformational Leadership for Affiliate Program Management Read More »
What are the top 5 reasons why an affiliate would choose one merchant over the other while deciding between companies that sell identical products/services? Based on what I have seen in the past, the following 5 components (yes, they all start with a C too) are the ones that affiliates
5 Reasons to Choose One Affiliate Program Over the Other Read More »
Let’s start with the definition first: In affiliate marketing, leaks are specifically defined as external links within your website that lead to sites which do not credit your affiliates for the work they perform (as defined by sending you the traffic and potential sales). Some of the most common examples
Leaks — Common Problem on Merchant Websites Read More »
When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared
20 Differences Between Management & Leadership Read More »
Today I would like to talk about the most common mistakes that new affiliate program manages make. I came up with a list of 7 such mistakes: Mistake #1: Believing their job is to manage affiliates. This mistake is by far the most frequently repeated one by new affiliate program
Common Mistakes of New Affiliate Program Managers Read More »