Discussing the future of philanthropy, Seth Godin has said that for a proper understanding of the subject, it is important to realize “there isn’t just one reason why people are doing something”. He used an example of Starbucks vs Dunkin’ Donuts, where in case with the former people go to […]
Motivation Has Multiple Facets Read More »
About a month ago I posted a layout of an affiliate newsletter in my blog. Today I have sent out an August newsletter for the DaySpring.com’s affiliate program, which covered 6 of the 7 points listed in the above-quoted post. Several affiliates emailed back almost immediately (they didn’t have to
Back to the Question of Affiliate Newsletters Read More »
How often do you visit a doctor if nothing is wrong with you (or, rather, when you feel that everything is alright)? I personally seldomly do so unless I am concerned about something. The last time when I checked my cholesterol levels was three of four years ago when I
Reactive vs Proactive Affiliate Program Management Read More »
Another good question was emailed to me by a merchant who is considering starting an affiliate program, and read my previous post on affiliate cookies and whether a shopper can have cookies from more than one affiliate on his/her computer. The question was: What if the shopper has decided to
What if the Shopper Disables Cookies? Read More »
A merchant wrote: I wanted to see if you knew what happened if a shopper has more than one cookie from different affiliates, and then makes a purchase. I think this would be very likely to happen and was wondering who would get the commission, etc. This is a very
Can a Shopper Have Cookies from Different Affiliates? Read More »
Do you know that the text of your affiliate denial email can actually hurt your recruitment efforts? Here’s a scenario: You are running a blog for your affiliate program, which attracts good targeted traffic (affiliates interested in promoting your product/service), and lands affiliate sign-ups. You are reviewing applications manually [good
Affiliate Denial Email Can Hinder Recruitment Read More »
As I have written elsewhere, recruiting an affiliate into your program is only half the job done. You need to motivate them to get active. And one of the main places to call them to activation is your affiliate program’s approval email (aka “welcome email” or acceptance email). In addition
Affiliate Approval Email – Proposed Format Read More »
I have recently received an e-mail from an affiliate who joined one of the programs I manage on ShareASale. His e-mail read: I am a successful affiliate that has worked with other networks and just recently started working with ShareASale merchants. I am hoping you can provide me with some
An Email From an Affiliate: Innocent? Read More »
An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They
Could Tolerance Be a Way of Education? Read More »
Joshua Odmark has published a post on A Disconnect Between Social Media Marketing and Amazon.com where he talked about posting an earnest product recommendation via Twitter, using an affiliate link condensed with a URL shortener, generating sales for Amazon.com, yet receiving no commissions for the customers he referred. “After realizing
Amazon.com Fails to Adjust Affiliate Program for New Technology? Read More »