A solid online retailer, voted one of Internet Retailer’s Hot 100 Companies of 2009, visited by over a million of unique visitors every month, has sent out their affiliate newsletter. It was written well, but some of the things could certainly use some improvement. Here’s a screenshot of a part […]
Affiliate Newsletter: Format is Important Read More »
Here is a profile screenshot for an affiliate who has applied into one of the affiliate programs I know: This application got declined on the following 5 reasons. These are the things that are very frequently happening with affiliate applications, and I think it is important to devote my today’s
5 Things to Do to Get Affiliate Application Declined Read More »
Some time ago I joined an affiliate program. I do this frequently — to analyze the styles and approaches of various affiliate program managers. I am not doing this to make money on (or promote) the merchants who run these affiliate programs. However, out of hundreds of affiliate programs who
Art of Soliciting Affiliate Feedback & Raising Interest Read More »
So you have decided to start an affiliate program. One of the very first question that you will have to deal with is what to set the program’s commission rate at. There are various opinions on how to calculate it. My short advice is this: a) Calculate the maximum that
How To Calculate Affiliate Commission Rate Read More »
In a reply to my recent “Most Affiliate Newsletters Never Get Opened” post a super affiliate and good friend of mine, Mike Allen, posted: I know affiliate managers likewise don’t read all the email messages they receive from affiliates. And I have the numbers to prove it. I thought: “I’ll
Do Affiliate Program Managers Open Emails? Read More »
The advertiser’s affiliate program description page is frequently the first place from which a prospective affiliate learns about the program. It is also the main place to which an affiliate turns to when looking for affiliate program details and conditions. There are different ways to word the text and the
How To Construct a Good Affiliate Program Description Read More »
A merchant has just asked: I have an affiliate that just registered “trademarknameproducttype.com” and is going to start marketing our new [trademark name] product line. Is this acceptable? I know he’s doing marketing for us, however he’s using our trademarked name. The intent of the above-quoted affiliate is obvious —
Trademarked Names in Affiliate Domains Read More »
As I was looking for a coder to help one of our clients (her store is running on Yahoo Merchant Solutions) put together an affiliate product feed, I ran across a YourStoreWizards’ shopping feed service. I must admit, I have never heard of them before, and was hesitant to recommend
Affiliate Data Feeds & Example of YourStoreWizards Read More »
In some instances affiliates ask merchants to pay them a flat monthly amount for a link placement on an affiliate website. Such insertion fees are commonplace in online marketing, and in some cases affiliates (especially the more selective ones with good traffic) use them to justify the investment of their
Affiliate Placement Fees Read More »
We have been registering a surge in applications from affiliates who either list no other website but a URL of their social media profile (on Twitter, Facebook, etc), or list their social media profile(s) (some – more than one) as the main website(s) where they plan to promote the merchants
Social Media Affiliates – a New Trend? Read More »