I’ve been thinking a lot about one particular type of loyalty affiliates lately — the type that encourages their website visitors to fill out surveys, submit application forms, order samples, and get paid for it. This type of publishers is essentially as sub-type of incentive affiliates. These affiliates frequently sell […]
Incentivized Traffic: Easy Earnings or Headache for Advertisers? Read More »
With the Winter Olympics 2010 going on, and the first ice hockey match involving the Russian team (the 2008 and 2009 world champions!) coming up in just two days, I was happy to find out that one of the Russian channels I have here in the U.S. was going to
Vyacheslav Bykov, True Leadership and Affiliate Management Read More »
In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here].
Are You Measuring and Analyzing or Flying Blind? Read More »
A merchant has emailed me: A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine] The technique of enticing coupon affiliates with exclusive codes is a widely-spread one.
What are Affiliate-Exclusive Coupon Codes? Read More »
The very last Affiliate Summit West 2010 session that I have attended has been the “Creating Lasting Publisher & Advertiser Relationships” panel. It was a good and well-balanced panel — with three publishers (Offers.com, FatWallet, and Cashbaq) and two advertisers (Target.com and Overstock.com) participating. One thing that especially did my
Broadcasting Versus Two-Way Communication Read More »
Reporting from the Affiliate Summit West 2010. The question of restricting affiliates from joining your affiliate program based on their geographical location sprung up during the Q&A session after my yesterday’s presentation, and I’ve also heard participants of the “Affiliate Program Compliance” panel touch upon it today. The main difference
Should You Block Affiliates from Certain Countries? Read More »
Have you ever wondered how popular affiliate marketing is among bloggers. It turns out to be quite popular among those that do monetize their blogging efforts. According to Technorati’s State of the Blogosphere 2009 report, in popularity it beats paid postings, rich media ads, and is third only to display
Affiliate Links — Third Most Popular Blog Monetization Method Read More »
A few days ago Russia celebrated Christmas, and while choosing a movie to watch yesterday night my attention was naturally drawn to a new film by Pavel Lungin — “Tsar” [more here and here | it’s also available in the U.S. with English subtitles]. It is not an easy movie
Tsar by Pavel Lungin and Ethics in Affiliate Marketing Read More »
Let me start by saying this: I admire AJ Madison’s customer support, aggressive pricing, and marketing methods. What follows in this post stems from an unfortunate affiliate experience that serves as a vivid illustration of the affiliate communication channel breakdown. While it may in no way be characteristic of the
Poor Affiliate Communication: AJ Madison Case Read More »
A case scenario, and question came in the email: Lets say you had an existing business, with an affiliate program already up and running for several years. You have a large amount of affiliates in that program, some very productive and some not at all. You then hired someone to
Affiliate Program Management KPIs Read More »