About a month ago, I made a blog post on the 3 signs that tell you to decline an affiliate application. It was an international (i.e. non-US) affiliate, and an Ireland-based search and affiliate marketer, Dave Davis quickly commented: Wow, awesome seeing the “other side” of the applications. This example […]
Good Affiliate Application or What Affiliate Managers Want to See Read More »
There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is. I believe that there is a set of 15 factors all of
15 Factors That Influence Affiliate Choice in Picking a Program Read More »
Nearly every day I get applications from affiliates that are either hoping to get approved by an inattentive affiliate program manager, or aren’t really thinking much about how their application looks to the manager. If you want your affiliate application declined, here’s a 3-step guide for you (satisfying any 1
3 Signs You Do Not Want That Affiliate Read More »
Automatic Approval of Affiliate Applications (AAAA) is a mistake commonly spread among new and seasoned affiliate program managers alike. If automatic declines of affiliate applications can be destructive to the development of your affiliate program, automatic approvals may end up costing the merchant significantly more than an auto-declined application. The
Why Automatic Approval of Affiliates is Always Dangerous Read More »
Yesterday Sophos reported the newest scam scheme on Facebook — the Target Week SHOP for FREE, which thousands of Facebook users have already fallen for. The way it works is basically like this: You’re told you need a special gift card to participate in this promo. To obtain the card
Target Shop for Free Week & What Breeds Affiliate Marketing Scams Read More »
I’ve conducted an experiment whereby a newly opened affiliate account, which had one website listed, applied into 4 affiliate programs. All of these programs were in the niche absolutely unrelated to the niche that the affiliate website was listed in. The first three responses were: So, two pending applications, and
Automatic Approval of Affiliate Applications is Dangerous Read More »
When as a Commission Junction advertiser/merchant you get a “Publisher Country Change” notification (see example below) in your network mailbox, treat it as a red flag. In my experience, in the majority of cases it means nothing good. C’mon! How often do people change the country of their residence from
Watch Out for Country Changers! Read More »
When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services. If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web
Comparison of Affiliate Creatives and Importance of Assortment Read More »
Are you using Google Alerts (or any other brand monitoring tools) for affiliate recruitment? They can be truly great, as they are always up-to-date. So, your recruitment email, when coming as a reaction to something newly-written online, will generally have better chances of catching the attention of your prospective affiliate.
Improve Affiliate Recruitment with Google Alerts Read More »
A business that is considering entering into the affiliate marketing realm has just had its representative email me the following question: Do you know the average jump in sales a company might get when launching an affiliate program, or any other statistics on how it helps the company out? This
Affiliate Program Sales: What to Expect Read More »