It so happened that over the past few weeks I’ve been doing a lot of online shopping, and while altogether sad/uncomfortable it was interesting to register some of the mistakes online merchants (aka e-tailers) make. As I was watching them commit their mistakes, I couldn’t help but also make parallels […]
3 E-tailer Mistakes and Affiliate Program Management Parallels Read More »
It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out. This often happens when the program is being managed by an OPM (outsourced program management) agency, and at
Email Address Makes a World of Difference Read More »
Since the beginning of this year, a number of excellent articles and blog posts were produced by affiliates who provided us, affiliate program managers, with some invaluable information, and I just can’t help but point out 3 of these articles to you. Here they are in a chronological order (read
What Affiliates Want Read More »
The History Channel defines Valentine’s Day as “a holiday that celebrates love observed by exchanging candy & gifts” [source]. And this morning — three weeks before the holiday — newsletters from a number of flowers- gifts- and chocolate-related merchants have landed in affiliate inboxes. In their newsletters merchants are informing
5 Things Your Affiliates Want for Holidays Read More »
A new affiliate program manager has emailed me the following question (about corresponding with affiliates): How often should I follow up? I don’t want to seem like a stalker. It’s a very good (and an important) question, as affiliates will frequently not reply to your very first email, and follow-ups
How Often to Follow Up with Affiliates Read More »
A couple of years ago (at Affiliate Summit West 2009) I did a presentation on the topic of advanced affiliate program management, where together with Heather Paulson of Paulson Management Group we provided our perspectives on such topics as affiliate recruitment, support and training. A week ago Shawn Collins has
Affiliate Recruitment, Training & Management [VIDEO] Read More »
When as a merchant you’re reviewing your affiliate program’s activity (I recommend doing this at least weekly), ask your affiliate manager to report on the following 7 things: Hits (or Clicks) — how many times the affiliate ad was clicked during any given time period Sales (number) — how many
7 Things Affiliate Program Manager Should Report On Read More »
I know, more than likely this has been happening during previous years too, but this year I can witness it first-hand (a month ago I’ve opened affiliate accounts with all major affiliate networks) — multiple merchants are guilty of lousy advance planning and/or advance equipping of their affiliates with the
Lack of Advance Affiliate Equipping for Holiday Season 2010 Read More »
A regular reader of my blog has emailed me: I am new to the title of “Affiliate Manager” and I’m having a hard time discerning what classifies an affiliate as a “good” or “bad” affiliate. Do you have a “list” of what to look for when it regards accepting/declining affiliate
Affiliate Application: Watch Out for These 10 Red Flags Read More »
In the manner of my recent experiment with LinkShare premium advertisers, today I have conducted a similar test with the top affiliate programs on Google Affiliate Network. Having sorted advertisers by “Payout Rank”, I have applied to 100 4-bar ones (since each bar “represents one quarter of the advertisers payout
Most Top Google Affiliate Network Programs Work in Manual Mode Read More »