Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr. […]
Affiliate Program Management: Definition, Approaches, Risks Read More »
At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I have a pleasure of welcoming him as AM Navigator’s newest guest author. Meet Julian Henrichs and read his first
Can Robots Take Over Affiliate Management? Read More »
When it comes to consideration of affiliates, advertisers usually focus on acquiring affiliates and providing them with promotional materials. However, the merchant has other responsibilities essential to sustaining a long-term and quality relationship with affiliates. Most of these responsibilities might not be what you would expect; it comes down to
Paving the Way for Smooth Affiliate Sales Read More »
As I was working on a presentation for one of my upcoming speaking engagements, I had to outline a few short, solid and sobering reasons why every advertiser who has an affiliate program should actively police affiliate activity, or require their affiliate program managers to do so (reporting on it
4 Reasons Advertisers Should Police Affiliate Activity Read More »
Affiliate management. It’s a term that we often throw around, and we tend to look at processes and how we can improve them. The focus tends to be on the business side of management – what margins we can afford, which affiliate brings in the most revenue, and what will
How Can People Management Help Your Affiliate Programme? Read More »
Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your
Healthy Affiliate Program is Antonymous of Quick Fix Read More »
On September 15, 2008 I started a LinkedIn group devoted to affiliate management. In late December 2010, LinkedIn announced the launch of Open Groups, but I chose to keep the “Affiliate Program Management” group a closed, and a diligently-moderated one. Due to the nature of the group, there’s more benefit
Affiliate Management LinkedIn Group: 2,000 Members Milestone Read More »
Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide
Coupon Affiliate Sites: Do (and Can) They Provide Value? Read More »
Did you know that Facebook is headquartered in Kingston, Jamaica? Neither did I. But at the first glance the below affiliate application makes it appear just like this: While many affiliate managers and merchants/advertisers are still very cautions about affiliates who use social as their primary method of promotion (and
Tips (for Social Media Affiliates) to Get Your Application Approved Read More »
Earlier this morning, as I was going through affiliate applications into one of our clients’ affiliate programs, this one really made me raise an eyebrow: I’ve known Anita Campbell for years, and have personally been active on her BizSugar.com website/aggregator. And what affiliate manager wouldn’t be happy should a resource
Affiliate Managers, Beware of Impersonators! Read More »