Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates, if not less. So, in managing an affiliate program it is imperative that you devote time to activation campaigns – […]
3 Es of Effective Affiliate Activation via Email Campaigns Read More »
The day before yesterday (on April 30) U.S. Amazon Associates (aka Amazon.com affiliates) have received a newsletter. Here’s a screenshot of the larger part of it: I believe there are five things that every advertiser (with an affiliate program) and affiliate manager can learn from this one: 1. Subject Line:
4 Things to Learn from Amazon.com Mother's Day Affiliate Newsletter Read More »
It has been some time since I’ve last addressed the subject of email newsletter open rates, and today as I was analyzing the data of two different Commission Junction-based affiliate programs, I couldn’t help but notice the drop. 2009 In this post I wrote that the registered open rate was
Affiliate Newsletter Open Rates Drop 9%: Analysis & Recommendations Read More »
Earlier this morning thousands of affiliates received a newsletter that looked like this: And while it is fairly easy to figure out who the merchant was, it is not any particular brand that I would like to draw your attention to. There is an affiliate program management (or more specifically,
Affiliates Are Marketers, Not Customers. They Need Tools, Not Carrots Read More »
Yesterday night a chief executive of a company which runs an affiliate program on a popular network, sent out a newsletter. Most of his affiliates have probably found it in their inboxes early this morning. One of them forwarded it to me. She’s been in the business for a while,
"Kickass Newsletter" Encourages Affiliates to Cheat Read More »
A month ago, wondering whether the “From” field of affiliate program manager emails matters for affiliates I started a poll asking affiliates to help me figure this one out. The poll closed on Sunday. We’ve had 46 affiliates cast their votes, and here are the results that I see: Affiliates,
Affiliate Feedback on "From" Field of Program Manager Emails Read More »
I have affiliate accounts with a number of affiliate networks through which I both monitor what my competition is doing, and analyze different things. I seldomly check the email account to which these affiliate-geared emails come, but yesterday when I did, I was stunned by how many affiliate program managers
Does the From Field Matter When Emailing Affiliates? Read More »
While there are multiple ways to define cliché in light of our context here I personally prefer the following one: “A trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity.” [source] I’ve added the emphasis/underlining to the above definition on purpose.
10 Clichés Affiliate Managers Should Avoid At All Costs Read More »
No matter what the communication piece (a 140-character-long tweet or a newsletter), or the context (affiliate-oriented, customer- or client-focused, etc), it will benefit from the following 3 Ps. In fact, I believe these 3 elements to be integral components of any effective communication. Let me illustrate each by looking at
The 3 P's of Effective Communication Read More »
Earlier this week I have received a newsletter geared at CSN Stores’ affiliates that have generated some traffic for their affiliate program, but no sales. The opening text of the newsletter read: Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star. All the members of this
While Motivating Affiliates, Care for Little Guy Fostering Pride Read More »