Looking through the 100 Thoughts on Marketing list Valeria Maltoni has put together earlier today, and thinking of what works best in affiliate marketing, I have decided to compile a list of practical tips for affiliates to use. I’ve come up with 30 practical tips for affiliate marketers, some of which I have borrowed from […]
30 Practical Tips for Affiliate Marketers Read More »
An affiliate I know tweeted a phrase that underscores something that you will not hear mentioned in evangelistic presentations on affiliate marketing. Here’s his tweet: As an affiliate program manager, this statement makes me ask myself: what have I personally done to make it less frustrating for my affiliates? While there is very little that
Most Frustrating Thing About Affiliate Marketing is . . . Read More »
Almost three weeks have passed since I have blogged about keyword-rich domains as a part of the peel-the-inventory method, but after reading today’s post on the topic by Ann Smarty, I have decided to single this one idea out, and write about it separately. I have seen this method working for my translation website, and
Idea for Affiliates: Build on Keyword-Rich Domains Read More »
Earlier this morning Neil Strother, an analyst from Forrester Research, has published a post on Forrester.com where he explained why affiliate marketing is an excellent solution for companies that are trying to drive new business “in tough times” and being limited by “constrained budgets”. Among the arguments used were (a) “very reasonable” costs of starting
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What’s an easy way to explain affiliate marketing to a friend, colleague or family? I am sure every affiliate marketer had to ponder on this question at one point or another. Let me suggest a simple explanation that you may find of help. Short Explanation You’re a kid. It’s a hot summer day. You know
Explaining Affiliate Marketing with Ice-Cream Truck Illustration Read More »
If you are running out of ideas of how to promote a merchant, here’s something you can do: peel their inventory to arrive at long tail key phrases to target. Say, you are promoting a footwear merchant that has an extensive inventory of different brands and kinds of shoes. Let’s take Zappos for example, and
Idea for Affiliates: Peel Merchant's Inventory Read More »
Time and again I see “affiliate marketing” and “affiliate marketers” represented in images similar to this one: Is this an accurate way to describe this business? I personally believe, it is not. While successful affiliate marketing does bring about a tremendous freedom, it is simply unjust to portray affiliate marketers this way. To achieve the
Affiliate Marketers' Workplaces Read More »
At the end of April 2009, the European Interactive Advertising Association (EIAA) has published their “EIAA Marketers’ Internet Ad Barometer” report, which provided some encouraging news for European online marketers. Some of the key findings of the study were: Advertisers will continue to increase investment in online marketing despite current economic climate Many are reallocating
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Double dipping — used in the classic context of a merchant running an affiliate program on two (or more) affiliate networks — is an instance when an affiliate receives their commission twice (or, figuratively speaking, dips his/her cracker into the commission sauce twice): on each of the two (or more) networks. This, naturally, poses a
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To answer this question we need to briefly look into the expenses involved in (a) setting up and (b) running an affiliate program. On the program setup stage, you will have to choose whether to go with an affiliate network (prices and comparison here), or an in-house affiliate program software (prices range between about $100
Can Small Businesses Afford Affiliate Marketing? Read More »