Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and […]
Social Media Use on the Rise, Affiliate & Mobile Underestimated Read More »
Some of these have been announced earlier elsewhere, while others are really fresh baked, but here are the 4 new tools I haven’t yet blogged about, and want to mention them before I get swamped with other topics for blog posts: 1) NexusAware Database — it is a brand new
Four New Affiliate Marketing Tools Not to Miss Read More »
As any marketing program, affiliate program requires a budget. While it is true that comparing to many other types of online advertising, affiliate marketing generally requires a significantly smaller budget, it does require one. Below you may find a basic breakdown of expenses that you should be prepared to incur:
How to Budget an Affiliate Marketing Program Read More »
The amount of business and even e-commerce literature that equates affiliate marketing to multi-level marketing is substantial enough for me to address this common misconception in my blog. Paul Ford, for example, in his Multi-Level Marketing brochure states that affiliate marketing is just another term for MLM marketing, a name
MLM versus Affiliate Marketing Read More »
While I fully understand that the motivation behind this particular article was to generate affiliate sign-ups for one given “CPA network” — and this fact alone makes the endorsement highly subjective — I do feel that it is important for me to address a few misconceptions that this article is
CPA Marketing, Affiliate Marketing, and the Confusion Read More »
I am sure, at one point or another, you have you have received a referral marketing type offer from a company you’ve worked with. I certainly have been getting these on an ongoing basis. The most aggressive ones have been those from DirecTV, and they advertise their offer on their
Possibly the Simplest Way to Explain Affiliate Marketing Read More »
Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.: As look through the above statistics, the two things that I see in it are: 1. Social Media Channels Are Top Priority While I am not entirely
Top Internet Marketing Strategies & Affiliate Marketing Read More »
Yesterday’s FIFA 2010 World Cup qualifier between Russia and Germany drew over 100 million of people to their TV screens. If you haven’t watched it, you’ve missed one interesting game. It was a game between two of the best teams in the world: the silver and bronze medal winners of
Massimo Busacca Overlooks Penalty: Mercy or Partiality? Read More »
Three days ago Forrester Research, Inc. has published their “US Affiliate Marketing Forecast, 2009 To 2014” based on based in interviews of “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Performance Marketing Alliance, Stateless Systems, ValueClick, and Vertive” [details]. In it Forrester forecasts the affiliate marketing industry to
Forrester: US Affiliate Marketing Spend to Double in 5 Years Read More »
Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii)
Affiliate Marketing Program is Like a Lawn Mower Read More »