According to Forrester Consulting, the U.S. affiliate marketing industry is expected to reach $6.8 billion by 2020, with more than 80% of brands utilizing this potent way of marketing, but how many affiliate programs are out there? This very question came to me from an industry friend earlier this morning […]
Affiliate Marketing in the USA: Market Size by Number of Programs Read More »
Ten years ago, when I was writing my very first book on affiliate marketing, I greatly struggled with the lack of statistical data on this industry, and quoted lack of research on it in my first interviews too. In this day and age, however, there is plenty of great data out there; and
20 Affiliate Marketing Stats That Will Blow Your Mind Read More »
Following up on my previous post (where I summarized my findings on the top affiliate niches based on a research we’ve conducted across six U.S. affiliate networks), today I am bringing you detailed breakdowns of the categories into which the top affiliate programs fall on each of the analyzed networks. Together with
Top Affiliate Program Categories on 6 U.S. Affiliate Networks Read More »
Among questions most frequently asked about affiliate marketing, queries about “hot niches” and “best affiliate programs” always abound. There are various ways to reflect an affiliate program’s comparative ‘bestness’. CJ by Conversant utilizes a 5-bar scale, ShareASale places their top advertisers into a Top 100 PowerRank, Affiliate Window scores merchants according to their AWin Index. In some instances we enjoy
Analysis of 550 Best Affiliate Programs Reveals Top 20 Niches Read More »
Earlier this week VigLink announced the launch of its quarterly “content commerce reports.” They will be based on the data from the VigLink network of publishers/affiliates, and will be published with the goal of shedding light on key monetization metrics of the content marketing landscape. Here’s just one interesting piece
State of Content Affiliate-Driven eCommerce: Q4 2013 VigLink Report Read More »
Have you heard of the Internet Retailer’s new Top Tech 2014 Guide yet? This is an eBook based on their 2012 research of “the leading solutions providers to America’s top 1,000 retailers.” Among the providers analyzed they also looked into “affiliate marketing vendors” used by North America’s leading 1,000 e-retailers.
Do Affiliates Drive $230 Billion in Sales to Top 1000 US e-Retailers? Read More »
An affiliate network owner in a country where affiliate marketing is just developing has reached out to me recently. They are looking to attract more bloggers (and other quality content producers) to affiliate marketing, but with the majority of them monetizing via CPM and CPC models, getting them to switch
Statistics on Blog / Content Monetization via Affiliate Links Read More »
In the course of 2012 I’ve put together two blog posts on the size of affiliate marketing: one on performance marketing worldwide, and another one on affiliate marketing Russia. Per sources quoted in the former post, in 2011 British affiliates were expected “to drive more than £5bn in e-commerce revenue.”
British Affiliate Marketing Comprises 6% of UK Internet Economy Read More »
While I do have a list of Eastern European affiliate networks here, many things have changed in the past two years (with many more than five affiliate networks available now in Russia), and it’s time for an updated (and dedicated) post on Russian affiliate networks and the overall state of
Affiliate Marketing in Russia: Market Size and Affiliate Networks Read More »
Last week a4u, in association with Commission Junction, released their inaugural Travel in Performance Marketing Report for 2012. Whilst not necessarily relevant to my all of my US-based readers (unless, of course, you market in the UK as well), the topics discussed include several important subjects, including mobile implementation, attribution
UK Affiliate Marketing in 2012 – Travel Vertical [REPORT] Read More »