Social media provides a unique opportunity for affiliates to quickly share discount codes, referral links, and promote a product or service. Affiliate marketing is no longer limited to creating long-form content but can be more effectively done using social media posts and stories. Social media, therefore, is an important affiliate […]
The Role of Social Media in Affiliate Marketing and How to Best Utilize It Read More »
So you’ve built a following online and are ready to monetize your blog. There are many ways to make money online, but from my perspective, affiliate marketing is way #1. Why? Over 80% of brands and 84% of publishers use affiliate marketing. It’s a billion-dollar industry, and best of all,
Affiliate Marketing for Bloggers: How to Monetize Your Blog Read More »
Note: This is a guest blog post by Shane Barker. The views and opinions expressed herein are those of the author. If you’ve been in the digital marketing industry for a while, you know that SEO and affiliate marketing have had a rocky history. The assumption is that affiliate links
How to Get SEO Value from Affiliate Marketing Read More »
Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The views and opinions expressed herein are those of the author. The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the proper marketing strategy to build awareness and
7 Marketing Strategies for the Ultimate Ecommerce Launch Read More »
At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I have a pleasure of welcoming him as AM Navigator’s newest guest author. Meet Julian Henrichs and read his first
Can Robots Take Over Affiliate Management? Read More »
Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale
Affiliate Program's Performance is Everybody's Business! Read More »
When I post something on a social networking website (Google+, LinkedIn, Facebook, or Twitter) if I refer to a specific business or person, I always try to “tag” their name. …wherever possible, I should add. Sometimes it is easy, sometimes not. Having seen some surprising results in the past few
When You Say "Affiliate" Top Social Networking Platforms Think… Read More »
Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by
If Hit by Search Engine Penalties, Do Not Close Affiliate Program! Read More »
In a new research devoted to e-commerce customer acquisition Custora has analyzed how people shop online when referred to e-tailers via different marketing channels. Having studied “72 million customers from 86 U.S. retailers across 14 industries” (over the past four years), they have found out that the top [tweetherder]3 most
Affiliate-Driven Customers Are 8 Percent More Valuable Than Average Read More »
Last week I held an affiliate marketing seminar at the Rotterdam School of Management (Erasmus University). Regardless of the fact that the MBA students just had an exam before it, the seminar produced a lively discussion [pictures here] with multiple good questions asked. One of the questions was: Is affiliate
Evangelism Marketing versus Affiliate Marketing Read More »
