I have just found out that the Federal Trade Commission has published video responses to the following 6 questions: What’s new about the Endorsement Guides? Why did the FTC update the Endorsement Guides? What do the Endorsement Guides mean for bloggers? How do bloggers follow the Endorsement Guides? Is the […]
FTC's Video Response to Questions on Endorsement Guides Read More »
Earlier today Janet Meiners Thaeler (aka NewspaperGirl) tweeted: CMP.ly is said to have been born “in response to a continued push for transparency and honesty in blogging and within social media and digital communications”. This solution seeks to address the problem of “no established structure or format for disclosures to
CMP.ly Introduces a Disclosure Policy Solution Read More »
Yesterday evening the team at #SocialMedia has published a good blog post on the FTC’s new rules. They have referred to my earlier statement that the new guidelines imply a shift in responsibility: from the advertiser (who, back in the years when “such traditional media as television, commercials and print
FTC Means To Say That Everyone is Accountable Read More »
If I were asked which WordPress plugins I would recommend to bloggers that use this popular platform, and want to enhance the usability component, I would list the following five: 1. Akismet [plugin’s site] by Matt Mullenweg – Checks comments posted in your blog against their own database and places suspicious ones
5 Must Have WordPress Usability Plugins Read More »
Over the past four days I have been receiving numerous emails from merchants and affiliates, asking how to word their texts to meet the new Federal Trade Commission rules for testimonials, reviews and endorsements. Affiliates wonder how to put together disclosures: As a publisher, is there generic type of blurb
How to Word Disclosures & Agreements to Meet FTC Rules Read More »
A tremendous tsunami of blog posts and articles has been raised by the recent Federal Trade Commission’s announcement of its guides for disclosing the sponsor-endorser element in testimonials and endorsements. At the time of this post there currently are 948 news articles and close to 4,000 blog posts on the
FTC Says the $11000 Fine "is Not True" Read More »
—————————————————– Edit: 2 follow-up posts: (i) FTC Says the $11000 Fine “is Not True”, (ii) How to Word Disclosures & Agreements to Meet FTC Rules —————————————————– On 1 December 2009 the new Federal Trade Commission’s endorsements/testimonials rules are coming into force. I am referring to the “Guides Concerning the Use
FTC Disclosure Rules & Affiliate Marketing Implications Read More »
Throughout my own blogging experience, as well as watching other blogs grow in their success, I have pinpointed 11 factors that may contribute to a blog’s success. They are: Posting valuable content Putting together meaningful titles Timely replying to comments in your blog Creating communities around blogs Leaving comments on
Blog Tips or Essential Components of Blogging Strategy Read More »
Fake is as old as the Eden tree. — Orson Welles Blogs, forums and other websites that allow room for such elements of online social interaction as customer reviews are still a great way to promote merchants through affiliate programs. One thing to keep in mind though is the fact
Affiliates and Merchants, Stay Away from Fake Reviews Read More »
In continuation of my earlier posted thoughts on the effectiveness of blog reviews, it seems appropriate to now turn to the Federal Trade Commission’s plans to monitor blogs for paid/biased reviews. On Sunday, the Associated Press wrote that blogging, which continues blooming, “has taken on characteristics of community journalism —
FTC to Monitor Affiliate Links in Blogs Read More »