We are excited to introduce Affiliate Marketing Tip of the Week – a new section in which, on a weekly basis, AM Navigator will spotlight a useful tip to help affiliate marketers and/or affiliate managers optimize their work, handling things in a more efficient and, hence, more productive way. Below […]
Affiliate Marketing Tip of the Week: Updating Banners the Smart Way Read More »
Earlier this month in her FeedFront Magazine article entitled Six Essentials of Creative From Advertisers, a good friend and a fellow affiliate marketer, Kim Salvino, has mentioned something that has inspired this post. She underscored the importance of diversifying your creative inventory, and not only in terms of shapes and
Guidelines for Mobile-Friendly Affiliate Banners: Types, Sizes, etc Read More »
One of the most frequently overlooked affiliate banners is an 88×31 micro bar. The very minuscule size of it poses a problem to many merchants and affiliate managers. As a result — either (i) because they don’t believe anyone needs creatives this small, or (ii) because their graphic designer has
24 Examples of Inspiring Micro Bar (88×31) Banner Ads for Affiliates Read More »
Whether you are working on setting up a new affiliate program, or are looking at opportunities to optimize the performance of an already existing one, banners are going to be one of the areas to work on. No one wants useless banners. Neither affiliates, nor merchants need these. To help
How to Design Effective Affiliate Banner Ads Read More »
Note from Geno Prussakov: Last week an interesting discussion on affiliate banners got started. After seeing his insightful comment, I couldn’t help but reach out to Martin Osborn (whom I’ve been following for some time) asking him if he may be interested in contributing a guest post on the topic.
What Makes an Effective Affiliate Banner – Affiliate Viewpoint Read More »
As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text
What Influences Affiliate Banner Performance the Most? Surprise Ahead Read More »
Remember my Competitive Intelligence at the Service of Affiliate Program Managers article at Search Engine People which appeared there back in May of this year? If you didn’t see it yet, that would be a good place to start before continuing reading this post… If, however, you did read it
Do Not Believe Everything You See in Affiliate Program Statistics Read More »
Not too long ago I’ve given ShareASale credit for a convenient mass banner upload function for merchants. It is convenient, and makes complete sense, saving affiliate program managers a lot of time for more fun things (than banner upload) to do. Just like the mass banner upload, I personally could
Affiliate Networks, Give Us Mass Banner / Link Edit Function Read More »
I manage an affiliate program for a merchant who is simultaneously utilizing two affiliate networks: Commission Junction and ShareASale. I’ve just had to upload 6 new banners to each network, and in one case it took me 8+ times longer than in the other. Here are the details: Commission Junction
ShareASale vs Commission Junction: Banner Upload Convenience Read More »
I have just received an affiliate-geared newsletter from the affiliate program manager at FootballFanatics.com, and it instantly reminded me of the topic I’ve wanted to talk about for a while. It’s the topic of dynamic affiliate banners. Are you using these in your affiliate program? If you aren’t, you should
Beat Your Competition Using Dynamic Affiliate Banners Read More »