Communication failures abound in affiliate marketing. Every day merchants are mistreating their affiliate partners but failing to keep them informed on what’s going on in their affiliate marketing programs. And here I’m not referring to keeping affiliates up-to-date on the customer-oriented promos and bestselling products, sales and discounts, new affiliate […]
Communication Failures in Affiliate Marketing Read More »
A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the
Motivation by Money Versus Autonomy, Mastery and Purpose Read More »
It is hard to overestimate the importance of market research for affiliate marketers. Whether you are a merchant, or an affiliate, you cannot afford not to keep your finger on the pulse of the market. Francis Bacon’s famous maxim “knowledge is power” says it all, but merely realizing this fact
Affiliate Marketer's Research Toolbox: 7 Twitter Accounts to Follow Read More »
It looks like something is definitely cooking… I’ve logged into my Facebook account earlier this morning to find this notification: Facebook is certainly broadening the scope of their interests, and no wonder why the area of questions and answers got their attention. First of all there is a huge demand
Facebook to Compete Against Aardvark? Read More »
Direct deposit is by far the most preferred payment method among affiliates. Almost two-thirds of affiliates choose it over all other possible payment methods [more here], and out of the remaining one-third the majority has to look into other options, because they are located outside of the U.S. or Canada.
ShareASale to Waive International Direct Deposit Fees Read More »
On Friday, May 21, online merchant 6pm.com, a sister site to Zappos.com, accidentally marked the prices of nearly all items on the website at $49.99. Over some 6 hours (from midnight until about 6 am PST) the website was taking orders for products (some of which were originally priced over
6pm.com Loses $1.6 Million in 6 Hours, Handling it Gorgeously Read More »
Having looked at the blogging platform options for affiliates, it is only logical to continue the topic by looking at the top affiliate plugins and WordPress-friendly tools. Below you will find my list of plugins and tools that affiliates use, and rate highly. The order is merely topical (network-offered plugins,
Top 20 Affiliate Plugins for WordPress Read More »
Whether you’re starting a blog as a support platform for your affiliate program (i.e. as a merchant), or as a marketing vehicle (i.e. as an affiliate), the question of the best platform to choose inevitably springs up. The supply is bountiful — WordPress, TypePad, Blogger, Movable Type, etc — but
Best Blog Platform for Affiliate Blogging Read More »
John Woden, the Naismith Basketball Hall of Fame coach, is known for saying that “perhaps the most important part of offensive basketball is the part played by each man without the ball.” Why is it so important? Because unless you play well without the ball, you don’t get the ball!
Affiliate Marketing and Playing Without the Ball Read More »
I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven
Emailers Refer Majority of Affiliate Marketing Transactions? Read More »