Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here]. Google’s below video explains how the only way of handling split tests in PPC marketing before was to conduct a “before and […]
Google Introduces AdWords Split Testing Tool Read More »
A recent blog post by Logan Thompson made me think in the direction of “questions to ask your affiliate manager”, but in a slightly different way. Here are the 3 questions you may have not thought of asking your affiliate program manager: What’s your favorite drink? — Whether it is
3 Questions You've Never Thought of Asking an Affiliate Manager Read More »
A Russian math genius, and arguably the smartest man on earth, who in 2006 declined to collect the mathematical world’s equivalent of a Nobel prize [more here], has done it again. After solving a problem which could not be solved over the past 1,000 years, yesterday afternoon Grigory Perelman “did
Intrinsically Motivated Math Genius Perelman Ignores $1m Prize Read More »
<!”It is interesting that we do not see much written on affiliate marketing analytics, whereas if there is one industry that relies on analytical data especially heavily it is affiliate marketing” — this is how my newest article starts. It is one of the feature articles in the Summer 2010
Affiliate Marketing Analytics Read More »
In case you haven’t heard, the Zappos’ PATRON (Public API for Translating Request to Object Notation), originally announced two months ago, is already in early beta phase, and developers can start playing with it. Shopping APIs are great for affiliate marketers that are technologically capable of putting them to use,
Zappos Beta Testing Public API Read More »
Staying on top of the current trends and demands is awesome, and every marketer (especially affiliates) should be constantly monitoring the hot topics, events and anything else that may influence the market they are in. However, there is one thing I am particularly strongly against, and that is capitalizing on
Capitalizing on Tragedy: BP Oil Spill Case Read More »
Microsoft, the company which has quite possibly lost more money online than any other company (see the below chart published by the Business Insider in April of this year), has announced that they are closing Bing Cashback. Microsoft’s online services division lost over $710 Million dollars in the first quarter
Microsoft Ceases Bing Cashback – Good News for Affiliates Read More »
Social Media has come into our lives quickly, beautifully, contagiously; and Social Media (SM) marketing followed almost immediately. Now very few marketers doubt that it has come into our world to stay. Our marketing methods and techniques will change to adapt to the emergence of new technologies and platforms, but
Social Media Marketers Must Follow 7 Twitter Accounts Read More »
Yesterday Econsultancy released its Innovation Report (focused on the UK digital marketing space, one that is always fun to follow). These reports are always great to read, as in them Econsultancy focuses on “innovative digital tactics” but does it not for the sake of merely listing the new developments, but
Top 8 Innovative Affiliate Marketing Ideas (per Econsultancy) Read More »
Having put together over 500 blog posts since 1 January 2009, I’ve found it especially interesting to monitor which of my posts get most of readers’ attention. It appears that certain types of blog posts are destined to become more popular than others, even though the content in those “others”
5 Types of Popular Blog Posts (with Examples) Read More »