The number of followers a Twitter account has is irrelevant, or near-irrelevant. It is the influence that it has that’s important. I’ve had a merchant approach me with an idea to run a giveaway promo, distributing gift certificates where the nominal of the gift card would be tied to how […]
Tools to Measure Twitter Influence Read More »
I typed in “worldcup” in Google, hit the search button, and got what I was looking for: a quick snapshot of the most recent scores, as well as the starting times of the upcoming matches. Then I also glanced over the paid search results and saw one that was completely
Mispositioned Paid Search Ads: Silly or Subtle? Read More »
Between March and June of 2010 we’ve read the news of AOL getting rid of an affiliate network, a popular instant messaging computer program, and just the day before yesterday they also sold a social network. None of these were AOL’s own developments, but were acquired by the company at
Has AOL Already Lost $1.2 Billion in 2010? Read More »
There certainly is no deficit of good content on digital marketing these days. In fact, so much of it is being produced daily that it becomes really hard to follow it all. There were days when I’d spend at least 1/3 of my time at the computer — just reading.
15 Twitter Accounts for Marketer's Daily Reading Read More »
Within the first 40 hours of going live, my post on split commissions in affiliate marketing has become the most commented one (over the past 30 days) on Econsultancy.com: The already-posted comments give a lot of good food for thought. Here are just a few excerpts from the comments that
Conversion Attribution in Affiliate Marketing is a Hot Topic Read More »
I think there are three types of calls to action which affiliate program managers and merchants should be using with affiliates. The vast majority of managers and merchants use only one type (the first one, which also illustrated on the left), and this hurts the development of their affiliate program
3 Types of Affiliate Calls to Action Read More »
A few days ago, having registered that in April 2010 “35 million consumers visited coupon sites” (a number that was up 5% from the year before), Compete reminded us of the findings of their “Online Shopper Intelligence” study originally released in February 2010. In the ranking of sources / tools
Importance of Online Coupons for Shoppers, Retailers, Affiliates Read More »
On Friday, June 11, checking the outgoing links in my blog, I’ve noticed something extremely bothersome. All of the direct links in my blog have suddenly started going through in-between viglink.com URL. So, for example, when someone clicked the Buy my books link on in my blog’s sidebar, they’d have
Lijit Partners with VigLink or Why I Removed the Wijit Read More »
Father’s Day is quickly approaching, and just as is the case with any holiday, its the merchant that makes gift shopping as easy and stress-free as possible that gets the sale. Holidays are great time for gift-related merchants, but take the stress out of shopping you want to provide your
2 Ways to Take the Stress Out of Gift Shopping Read More »
Are you into web analytics yet? If you want to succeed in digital marketing, you must be! All successful marketers (regardless of their focus, but especially affiliate ones) constantly measure, test, tweak and improve, replicating and perfecting what works, and cutting off what doesn’t. Below I am listing the 20
20 Must-Follow Web Analytics Twitter Accounts Read More »