Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about. There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts […]
7 Branding and PR Experts to Follow on Twitter Read More »
Yesterday Sophos reported the newest scam scheme on Facebook — the Target Week SHOP for FREE, which thousands of Facebook users have already fallen for. The way it works is basically like this: You’re told you need a special gift card to participate in this promo. To obtain the card
Target Shop for Free Week & What Breeds Affiliate Marketing Scams Read More »
A good question came to me in the email yesterday: Is there a certain metric you use to predict revenue potential for a site? I have a potential client with a blog that gets as many as 75k uniques and close to 200k pageviews per month… He can’t understand that
How to Project Affiliate Earnings: 5 Metrics and Formula Read More »
Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons
Content is King of Twitter (Beating Coupons) Read More »
Some ten days after launching Promoted Trends as an advertising option (this is after some 4 years of a no-ad policy!) — the first of which was purchased by Disney/Pixar (for the promotion of Toy Story 3) — we read an interesting report on Coca-Cola’s success with this method of
Promoted Twitter Trends + World Cup = Phenomenal Results Read More »
I’ve blogged about multiple things during the past days (sometimes more than once a day), but naturally wasn’t able to cover, or react to everything that I personally have found to be of interest. There really is an abundance of great content being produced on a weekly basis, and to
Important Affiliate Marketing Posts and News I Haven't Mentioned Read More »
Conversion optimization — “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer” [source]. What else could be more important (whether you’re an affiliate, a online retailer, or anyone else involved in digital marketing)? Here are the 7
7 Conversion Optimization Experts to Follow on Twitter Read More »
Last week Commission Junction affiliate network announced that out of the merchants who use affiliate networks as platforms for their affiliate programs, close to two-thirds (63% to be exact) choose Commission Junction, which is “more than twice as often as any other affiliate provider.” The data was based on the
Larger Merchants Prefer Commission Junction, Smaller Have Options Read More »
A few days ago Clarke Duncan, one of the co-founders of Paid On Results UK affiliate network, sent me the following tweet: Paid On Results (POR) were the first affiliate network to create a deep-linking tool for affiliates, and this was back in 2005 [see the way it used to
Paid On Results and Affiliate Deep Linking Tools Read More »
Nine months ago, when I blogged my 5-step advice for paid search affiliates, I wrote: Use negative keywords (or keywords for which you do not want your ad to show in paid search results, as they are unlikely to convert into the desirable action) Using negative keywords not only helps
WordStream Launches Free Negative Keyword Tool Read More »