3 Signs You Do Not Want That Affiliate

Nearly every day I get applications from affiliates that are either hoping to get approved by an inattentive affiliate program manager, or aren’t really thinking much about how their application looks to the manager. If you want your affiliate application declined, here’s a 3-step guide for you (satisfying any 1 […]

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RSS Feeds – Different Level of Customer Engagement & Ownership

If you’re a frequent reader of my blog, you know that I’m constantly on the lookout for new and unique technologies in affiliate marketing. It hit me the other day that there is an unparalleled technology used by AvantLink that I haven’t really heard much about even though it has

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How Not to Interpret EPC …Especially When Doing PPC

Regardless of what you may hear about affiliate marketing being an untapped goldmine waiting for you to become the Internet’s next millionaire, you gotta be careful. Campaigns where as an affiliate you are remunerated for performance only require (i) a careful and educated approach, and (ii) taking it easy. Otherwise,

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Is Twitter Turning Into a Super Affiliate?

Targeting specifically deals-oriented users Twitter has introduced its new @EarlyBird account. This one will essentially be Twitter’s own account for the distribution of time-sensitive offers and discounts. All you need to do is follow it, and make sure you catch your worm early enough (before it’s gone). Explaining what it

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Affiliates, Domain Names and Trademark Violations

It isn’t unusual to see the following affiliate paid search policy set out and enforced by a merchant: In the vast majority of cases the above PPC policy is one of those best practices that every affiliate program should implement. The reason is obvious: such affiliate activity adds no value

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Conversion Optimization: Are You Split Testing Headlines?

Regardless of whether you’re marketing products, services, or anything else, your landing pages contain several common elements. The first one that every visitor (and search engine!) sees is the headline. A few weeks ago I came across an interesting post that described how the author’s split testing of headlines doubled

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Affiliate Marketing's Place in Digital Marketing

At the end of June 2010 Econsultancy released its 94-page “Achieving Digital Balance” report where they look into the “best practices for mastering digital strategy and budgets”. There isn’t a tremendous amount of data on affiliate marketing in this report, but enough for me to outline a few interesting points.

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Why Automatic Approval of Affiliates is Always Dangerous

Automatic Approval of Affiliate Applications (AAAA) is a mistake commonly spread among new and seasoned affiliate program managers alike. If automatic declines of affiliate applications can be destructive to the development of your affiliate program, automatic approvals may end up costing the merchant significantly more than an auto-declined application. The

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