First of all, my sincere apologies to all my Facebook friends who got “my” invite into a “Check who has blocked you on Facebook” app earlier this morning. I received a similar Facebook message from a someone I trust and regard highly, and clicked the link. Apparently, this circulated the […]
Do Not Trust Facebook Messages from Friends Until… Read More »
Literally millions of people worldwide are looking for ways to “get rich quick”, and many of them are tying this either to the Internet or to work from home: This never-ceasing demand (often coupled with opportunities like these) breeds more and more get-rich-quick schemes which promise you too-good-to-be-true monthly (or
Unceasing Demand – Fertile Soil for Get Rich Quick Schemes Read More »
Yesterday ForSee Results released their annual E-Business Report based on ACSI (American Customer Satisfaction Index) methodology. “The American Customer Satisfaction Index (ACSI) is an economic indicator that measures the satisfaction of consumers across the U.S. economy. ” [source] The following general observations were made in the ForeSee Results’ study: Social
Internet's Best and Worst in Customer Satisfaction Read More »
Social media engagement can be defined as getting people involved in a thoughtful interaction within a social medium, as well as an encouragement and support of such interaction. As a blogger myself, and a frequent commentator on blog posts of others, today I’d like to focus on social media engagement
3 Social Media Engagement Mistakes Committed by Bloggers Read More »
Remember not too long ago I blogged about affiliate marketing’s place in the overall digital marketing? Back then I stated that affiliates participate effectively not only on the acquire stage, but “also help in the branding (let’s not forget those link impressions that aren’t being paid for), retaining and growing
Online Customer Engagement Lifecycle and Conversion Drivers Read More »
I have recently noticed a banner on a blog run by a fellow marketer. You can see it on your left now. Each word on the banner carries an enormous power, and all of them together — a powerful emotional message. We are told that this will happen — “4,500
Advertising Effectiveness of Horror, Shame and Guilt Read More »
I know, CCCP may not bring up good memories in most minds, but today I’d like to give the old abbreviation a new meaning — one that comes from my personal experience and understanding of what makes a good blog post, and a good blogger. There are 4 adjectives to
For Successful Blogging Remember CCCP Read More »
Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of
15 Must-Follow Mobile Marketing Twitter Accounts Read More »
I’ve just come across an interesting article by Multichannel Merchant, a Chief! Marketer publication, where the author looks at the results of The State of Retailing Online 2010 survey recently conducted by Forrester Research for Shop.org. Comparing paid search to social media marketing, Multichannel Merchant points out: …According to the
Per Forrester Affiliate Marketing is Second Only to Paid Search Read More »