A couple of weeks ago, Manhattan’s Theater District has seen a grand opening of 4food which some have already christened a “social media restaurant” meaning that there’s “both a brick-and-mortar hamburger joint in Manhattan, and a community-oriented Website that supports the restaurant.” SocialCitizens.org elaborates: …4food [is] a fast food restaurant […]
4Food – Social Media Restaurant With Affiliate Program Read More »
Yesterday I received an “Advertising Alert” from Gary Kibel, a lawyer at Davis & Gilbert LLP (D&G). This alert brought to my attention a recent action taken by the Federal Trade Commission (FTC) against a public relations agency involving claims of misleading online endorsements. It is the first case of
FTC Brings First Action Against Misleading Online Endorsements Read More »
A question came in from a person who is contemplating starting his own affiliate network: I am interested in starting my own Affiliate Network… Having said this I do have a question for you. On your page “Affiliate Program Software – Options to Consider” you list many platforms and recommend
Affiliate Network Software or Marketing Multiple Programs Read More »
This is not the first time it is happening with me. So, I’ve decided to blog about it. Every once in a while, I get an affiliate application in, which does have a URL of the website (good thing), but when I try to review the website, I get a
3 Crucial Affiliate Application Components for Membership Sites Read More »
Earlier this week, while listening to David Szetela’s and Brad Geddes’ How Adwords will be Affected by Google Instant podcast I’ve learned about a cool tool which lets you compare Google Suggest results — Web Seer. As we know, it is precisely Google Suggest (with its autocomplete function) that is
Visualization of Popular Search Key Phrases or Web Seer Fun Read More »
It’s Friday again, and in this week’s #FollowFriday blog post/list of mine I’d like to turn the spotlight to some of the top usability experts out there. As often is the case with these lists that I put together, the below one shouldn’t be read as any kind of ranking,
10 Usability Experts to Follow on Twitter Read More »
I have received a very good question from a starting OPM (outsourced [affiliate] program manager). After a detailed preface on his attempts to get good clients, he wrote: Do you have any advice for a new affiliate manager? I mean, I know what I’m doing pretty much, and when I’ve
How Can a New Affiliate Manager Find Clients? Read More »
No matter what the communication piece (a 140-character-long tweet or a newsletter), or the context (affiliate-oriented, customer- or client-focused, etc), it will benefit from the following 3 Ps. In fact, I believe these 3 elements to be integral components of any effective communication. Let me illustrate each by looking at
The 3 P's of Effective Communication Read More »
The launch of Google Instant (a new way of searching the Internet via Google, which is meant to save the end user between 2 and 5 seconds on each search) has produced a wide resonance which has touched nearly every area of digital marketing, but especially everything that is immediately
Internet Marketers React to Google Instant Read More »
A little over a week and a half ago, I blogged about my discoveries on the mobile traffic my website gets. In my case it accounted for some 3.5% of all my traffic, but this, in fact, meant thousands of mobile visitors every year. I ended that blog post with
8 Best Practices for Mobile Landing Pages Read More »