An affiliate has emailed me the following question: Do you know any affiliate networks that operate in the Latin America region, and especially in Brazil and Argentina? Good one. I haven’t worked with any of them, but I know they do exist (focusing either on both US Hispanic audiences, and […]
Latin America Affiliate Marketing Networks Read More »
A friend, and fellow digital marketer, Michael Vorel, has just tweeted some good news for all of us dependent on the well-being of e-commerce: Michael is referring to comScore’s U.S. retail e-commerce sales estimates for Q3 2010 which have been released just today, showing that “that online retail spending reached
Q4 2010: Promising Future & Product Categories to Watch Read More »
In the beginning of August 2010, I wrote about the 15 factors that influence affiliate choice in picking a program. Today, as I was looking through my previously-posted polls, I’ve come across this one, and was happy to see that we’ve had more votes roll in since the time of
15 Factors Detrimental to Affiliate Program Choice (Revisited) Read More »
I have conducted an experiment, and applied to 107 advertiser/merchant affiliate programs which are listed in LinkShare‘s “Premium Advertisers” section: The results were quite interesting: 18 merchants auto-approved me into their affiliate programs right away (i.e. without even seeing my website), 10 automatically declined my application (again, without even reviewing
Over 26 Percent of LinkShare Premium Advertisers in Auto Mode Read More »
Neuromarketing is “the application of neuroscience to marketing”. It “includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements”. On a more general level, “neuromarketing also includes the use of neuroscience research
10 Neuromarketing Experts to Follow on Twitter Read More »
Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more
Marriage of Mobile Affiliate Marketing and Pay Per Call Read More »
Every year we see multiple surveys being conducted around various areas of digital marketing, but sometimes when looking at the number of respondents, we think: “Nah… This is just too small of an audience to be indicative of the overall trend!” or “350 people they’ve surveyed can’t be sufficient enough
How to Calculate Statistically Significant Sample Size Read More »
I personally hate it — can’t help but recall how just recently I was explaining to my daughter that “hate” is a very strong verb (and she should be careful how she uses it), but here I mean it — when “affiliate marketing” is used in conjunction with words like “spam”
Affiliate Marketing Spammers — Disgrace to Industry Read More »
About a week ago mThink has formed a Blue-Ribbon Panel for the Blue Book Top 20 ranking of leading performance marketing networks. I am privileged to be included in the crowd. The 14 members of the panel are as follows: Chris Trayhorn – Editor/Founder, Revenue Performance BLUE BOOK/mThink Heather Paulson
Affiliate Networks Blue Book Blue-Ribbon Panel Read More »
Quite a number of people have contacted me after the following tweet by Alicia Navarro: Thank you for your calls and emails. My car was indeed hit in downdown San Francisco (while on my recent West Coast visit), and the guy that hit me just ran off, nearly running over
San Francisco Traffic Accident Read More »