Earlier this morning Affiliate Summit has announced the finalists of its fifth annual Pinnacle Awards: There are three finalists per category, and I am flattered to make the “Best Blogger” list for the second year in a row (2010 finalists here). What a fine company too: I have great respect […]
AM Navigator Named Finalist for Pinnacle Awards 2011 Read More »
Following the Online Marketing Trends & Predictions for 2011 post, now I would like us to turn to 2011 predictions related specifically to affiliate marketing. Below I am happy to bring you 35 predictions from 12 top notch affiliate marketers (caution: long text ahead! …but it’ll be worth your time):
35 Affiliate Marketing Predictions for 2011 Read More »
Only two weeks are left until 2011. It is that time of the year when we’re making predictions and expressing our expectations for the year to come. In an effort to find out what other digital marketers expect 2011 to bring, I have reached out to a number of them,
Online Marketing Trends & Predictions for 2011 Read More »
A fellow affiliate marketer, Tim Jones, has just tweeted: Yes, earlier today Mark Zuckerberg has been named the TIME‘s 2010 Person of the Year. The wording goes as follows: For connecting more than half a billion people and mapping the social relations among them; for creating a new system of
Facebook Friend Limit of 5000 Should Be Removed Read More »
It looks Twitter has finally opened up for advertising and any business can now get en route on the “journey with the most engaging innovative ads on the web”. Currently there are 3 advertising options available on Twitter: Promoted Accounts — “Part of Who to follow, Twitter’s account recommendation engine,
Twitter Advertising is Here: Promoted Accounts, Tweets & Trends Read More »
According to a ForeSee Results‘ holiday benchmark of shopper satisfaction with online retailers (released last week), the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago during the post-Thanksgiving week:
2010 Online Holiday Shopping: Satisfied Customers Spend More Read More »
A couple of years ago (at Affiliate Summit West 2009) I did a presentation on the topic of advanced affiliate program management, where together with Heather Paulson of Paulson Management Group we provided our perspectives on such topics as affiliate recruitment, support and training. A week ago Shawn Collins has
Affiliate Recruitment, Training & Management [VIDEO] Read More »
Trademark violations happen in multiple forms, but the more frequent ones are: bidding on trademarks in paid search campaigns and registering domain names with merchant’s trademarks in them. Both of these methods yield fairly easy money to violating affiliates, and neither of these will ever stop. Also, just because you
5 Tools to Police Affiliates Violating Trademark Restrictions Read More »
Known under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields
A/B Split Testing: Definition and Popular Tools Read More »
Chelsea Osoling, the affiliate manager for CowBoom.com (the Best Buy company) has emailed me a good question some time ago, and I promised her to address it. She wrote: There’s been a lot of buzz about multiclick attribution at Affiliate Summit East and CJU and I’ve noticed you have written
Multi-Click Attribution vs Last Click Wins Model Read More »