There are so many different areas of online marketing these days that it’s hard to keep track of them all, let alone be a true expert on each one. Between email marketing, search engine marketing, Facebook ads, display ads, and other social media ads, how do you create time to […]

OPM literally stands for an “outsourced program manager.” A better abbreviation for it would’ve really been OAPM as we’re talking about an outsourced affiliate program manager here. But the commonplace term is OPM, so we will stick with it throughout this post (and the below-referenced video explanation). OPMs are often

You may have heard the phrase “passive affiliate recruitment” before. But what exactly does it mean and how can you make the most of it? You will find the answers in my respective episode of The Affiliate Marketing Experience: If, however, you’d rather study the subject of passive affiliate recruitment

You’re an e-commerce merchant and you’re ready to dive into the world of affiliate marketing and start an affiliate program, but you don’t know how to choose an affiliate network. Don’t worry; we got you covered! Let’s start with a definition. An affiliate network can be defined as an all-in-one

So you’re finally ready to start your affiliate program. Congratulations! Of course, just launching that program is not enough. If you want it to be successful, you still need to recruit quality affiliates. That is what we are going to cover in this post: program promotion and affiliate recruitment strategies

So you’ve made the decision to outsource the management of your affiliate program to an OPM agency. There are a variety of reasons why this may happen. It may be that you need help to effectively run the program, or you realize it’s a full-time job, or you want to